Sunday, August 12, 2018

adidas Originals Releases A New P.O.D. System

– adidas Originals releases new updates of P.O.D System footwear with a series of images underpinning the notion ‘Great alone, better-together’-

– Engineered with a podular sole unit, P.O.D System is derived from adidas collective memory to create a new tooling built for purpose –

– The series of images translates the combination of nostalgia and progression and captures the fluidity and freedom of movement that characterizes the P.O.D-S3.1 silhouette –

adidas Originals presents the latest iteration for the P.O.D. System. Underpinned by the campaign’s unifying ethos – ‘Great alone, better together.’ – the images lean into the P.O.D. System’s interconnection of archive aesthetics and progressive design perspectives, as well as shedding light on the P.O.D-S3.1 shoe’s origins in an adidas running franchise from 1995. 

Set against the hot and hazy backdrop of a typical west coast city, the campaign translates the combination of nostalgia and progression that underpins the P.O.D. System into a clear visual context, whilst the dynamic nature of the images place a firm focus on the fluidity and freedom of movement that characterizes the P.O.D-S3.1 silhouette.

Imagery features throughout the headline release of the P.O.D-S3.1 model in a new Black/White colorway. The silhouette includes a knitted textile upper reinforced by structural overlays. on the unique podular construction of the P.O.D-S3.1’s outsole, featuring a Boost™ unit in the heel, a high-rebound EVA forefoot, and the Torsion™-inspired Point of Deflection bridge that unites all three components.

Presenting one of adidas Originals’ most progressive contemporary chapters in a setting underpinned by memory, nostalgia and the natural flow of modern life, the P.O.D. System campaign presents the thought process behind the collection’s entire philosophy in a clear visual mode; using the past to empower the present, and translating the charm of nostalgia into something new – something that will, in its own way, capture minds and endure for years to come.

The P.O.D System released globally on 2 August 2018, and retails for P7000 at select adidas stores and on E-Com at


About adidas Originals
Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street. 

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