Mountain Dew recently brought the most exhilarating activities to the center of Bonifacio Global City for an epic weekend made for adrenaline junkies and thrill seekers alike.
An entire block in the Heart of BGC was transformed into Dew Nation HQ, which boasted a slew of exhilarating activities. “A first in the Philippines, Mountain Dew’s campaign challenges consumers to stop being spectators and take part in pursuing the things they’re passionate about. It was truly a thrilling sight to see so many Filipinos that actually answered our call and made it to the Dew Nation HQ for a chance to partake in vigorousactivities around like-minded people who share the same passions and lifestyle." said Kay Paras, PepsiCo Flavors Category Manager.
Mountain Dew’s Dew Nation HQ featured a dirt track made for a wild round of dirt racing for those with a need for speed. Racers got to take Mountain Dew’s 4×4 ATV’s out for a spin and definitely got their fix of speed. “Sam and I didn’t think ATV courses would be so different from the race tracks we were used to. It was truly exhilarating feeling like a newbie all over again” said Mountain Dew Brand Ambassador Joyce Pring. Fellow racer Sam YG added “We’re definitely adding ATVs to our to-do list whenever we get the chance! The speed and height we get from jumps is unlike anything I’ve tried before.”
Gamers were given the opportunity for friendly matches with fellow Dew gamers in a gaming hub. Dew Nation HQ had multiple Virtual Reality consoles for a more hands-on and active gaming experience. Gamers comfortable with the VR process showed off some moves but also shared tips with those eager to learn more and experience Virtual Reality gaming. There was a noticeable learning curve but everyone seemed to be getting the hang of things and enjoyed the experience altogether. “Not too many people realise that gaming requires a lot of skill, timing, and patience. It’s not just mindless button mashing, but you need to think fast and always be one step ahead of your opponent and observe how they retaliate” said Mountain Dew Brand Ambassadors Jugs Jugueta and Ramon Bautista.
The Dew Crew put on quite a show for the attendees as they exhibited their sickest skateboarding and BMX tricks. Jaws dropped as they sped through humps and quick turns while catching some air and flips every now and then. Some lucky skateboarders and bikers even got to join the Dew Crew for a trick tutorial and jam when the event was winding down.
Mountain Dew fans definitely made the right choice not to pass up the opportunity to join their fellow thrill seekers in making history. The stage for an epic weekend had been set and all that was missing were people to join in the mayhem.
If you’re passionate about extreme sports, a thrill seeker, or just want to experience a burst of adrenaline every now and then, grab a fix of Mountain Dew to keep you ready for more.
Whether or not you were able to participate in Dew Nation HQ, all you have to do is show us how you keep the spirit of Dew Nation HQ alive by showing us what you do with Mountain Dew in a photo or video!
Tag us on Facebook and Instagram, @mountaindewPH and @mountaindewph respectively and use the hastags #DewNationPH and #DoItFeelIt. One lucky winner will win an all-expense paid extreme group activity, a year’s supply of Mountain Dew products, a Go Pro Hero 5 and exclusive Dew Merchandise. Promo ends July 31, 2017.
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