Popstar
Princess Sarah Geronimo now has a new way of connecting with her fans—“Sarah G
Popsters,” her first mobile game.
The game is
developed in partnership with Xeleb Inc., the Philippines’ first celebrity
mobile games company.
“Sarah G
Popsters lets Sarah’s fans follow her on a concert tour. Popsters unlock new
Sarah songs as they level-up,” says Raymond Racaza, CEO of Xeleb.
With the
game, Xeleb continues its aggressive roll-out of celebrity games. In five
months, the Company has already launched five games: Anne Galing with Anne
Curtis, Adventures of Kuya Kim with Kim Atienza,Trip Ni Belle with Isabelle
Daza, and Market Master with Erwan Heussaff.
Mobile
games have driven the growth of Xurpas, Xeleb’s parent company, this year. In
its Q3 disclosure, Xurpas already reported revenues surpassing the half a
billion peso mark year-to-date. Mobile games represent Xurpas’ largest and
fastest growing business.
“Sarah is the
biggest popstar in the Philippines. We’re absolutely excited to launch her
game,” says Racaza.
Xeleb is a
subsidiary of Xurpas (PSE: X) and was incorporated in June 2015. Its principal
shareholders include Anne Curtis, Kim Atienza, Isabelle Daza and Erwan
Heussaff.
Sarah G
Popsters is available for download on Google Play.
Like this post? Subscribe to Manila Life by Email
Like Manila Life on Facebook to be updated.
Like Manila Life on Facebook to be updated.
