Co-branded entertainment sites to bring
community-translated TV shows, movies, music and news to MSN audiences in Indonesia, Thailand, Malaysia, Philippines
Viki, a global TV site
powered by fans, today announced a partnership with Microsoft to bring premium
TV content to MSN sites in Indonesia, Thailand, Malaysia, and the Philippines.
Viki will localize and stream the premium content that includes television
shows, movies, and music videos to 17.6 million* MSN users.
The popular videos will be accessible through Microsoft
properties including plasaMSN (the largest local video site in Indonesia), MSN
Thailand (the number one portal in Thailand), MSN Malaysia, MSN Philippines and
xinmsn in Singapore. Content in high-demand from local audiences includes
Korean dramas such as Dr. Jin, I do, I do, and Golden Time, Indonesian movies
Purple Love and Red CobeX, K-Pop music videos from
SuperJunior and Brown Eyed Girls, and entertainment news from Cek & Ricek
and Korea’s Y-Star News.
“We want to make our entertainment experience as relevant
and engaging as possible. Viki is a rare partner that enables us to provide
content our audiences want at scale in multiple markets at once,” said Bruno
Fiorentini Junior, general manager, Microsoft Advertising & Online Asia
Pacific.
With over 12 million viewers each month, over 1 billion
videos viewed and nearly 250 million words translated, Viki uniquely brings
global prime-time entertainment to new audiences. For advertisers, Viki’s
premium video inventory enables top brands to reach highly coveted young
Internet users.
“MSN is a leading destination in Southeast Asia, so we’re
thrilled to be partnering with such a great brand to give consumers -- in many
cases, for the first time -- easy access to the content they love by removing
language barriers and making the content more accessible than ever before,”
said Razmig Hovaghimian, Viki co-founder and CEO.
The distribution partnership with MSN extends Viki’s
reach in Southeast Asia, particularly in Indonesia, where Viki has partnerships
with telecommunications companies Smartfren, Axis, Three and Nexian, and Singapore, where Viki partners with the leading media
company, MediaCorp. Users can also access the company’s library of TV shows,
movies and more on viki.com and mobile applications.
*Source:
comScore, Feb 2012-April
2012, Aged 15+,- MSN-Windows Live
About Viki
Viki is a global TV site with TV shows, movies and other
premium content, translated into more than 150 languages by a community of avid
fans. With over 1 billion videos viewed and nearly 250 million words
translated, Viki uniquely brings global prime-time entertainment to new
audiences and unlocks new markets and revenue opportunities for content owners.
In 2011, Viki announced $20M in Series B funding from strategic investors
include BBC Worldwide and SK Planet, a subsidiary of SK Telecom; as well as
from existing investors Greylock Partners, Andreessen Horowitz, Charles River
Ventures and Neoteny Labs, among others.
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