To help shoppers find wellness in everyday life, Robinsons Supermarket has embarked on a full-year, holistic campaign entitled Living Wellness. The campaign allows people to experience a better, well-rounded lifestyle and, at the same time, share wellness to the community.
The Living Wellness campaign, which includes Living in Beauty, Living a Happy Home and Living Good Food, aims to teach consumers how to bring out wellness in their everyday lives through education via in-store experiences in different Robinsons supermarkets nationwide.
Living in Beauty sends the essential message that being beautiful is not just about the physical appearance. It is about taking care of oneself and having a positive outlook. Living a Happy Home promotes wellness at home. It means giving the best to the family beyond a clean house, fresh clothes and spotless dishes.
Living Good Food explains how to be healthy by eating the right food and having a balanced diet. And Living Happiness is finding happiness not just in the grand gestures and memorable events that mark your life, but also in the simple everyday moments you share with your loved ones.
To encourage more shoppers to start living in wellness, Living Wellness products will be offered in Robinson’s Supermarket throughout the year. Featured products will be identified through the Living Wellness Tags and these great deals will be offered with discounts and freebies.
The campaign will also include a full year in-store road show that will allow shoppers to experience Wellness. Games, Promos, and other educational activities featuring beauty advisers, nutritionists, and other lifestyle experts will be going around the different stores to entertain and educate our shoppers.
Finally, believing that wellness is something everybody deserves, Robinsons extends its commitment to the less fortunate through a partnership with World Vision, through the Living Wellness Caravan. This will help World Vision’s Ebenezer community build good habits that are crucial in the well-being of the individual.
The Living Wellness Caravan is a behavioral change educational campaign that includes on-ground educational modules, take-home educational pamphlets and continued education through the community leaders. This will teach Robinsons’ current 50 scholars and their families all about how to Live Wellness in everyday life, and they will learn about basic but important habits on personal care, maintaining a clean and happy home, and cooking nutritious food.Shoppers can join in on the cause through the Sharing Wellness Booth. The booth allows shoppers to learn about the caravan and our sponsored children and even contribute to the project themselves through small donations in the coinbank. They can even sponsor a child! Every child sponsored will not only get an educational sponsorship, but will also be included in the Living Wellness caravan.
Also, the Lunchbox of Hope comes back bigger and better this May. Every purchase of selected Lunchbox allows shoppers to automatically donate to the Living Wellness Caravan and get free premium items at the same time. Donate P10 and get a free lunchbox with every Lady’s Choice 700ML purchase, donate P5 and get a free lunchbox with every Lady’s Choice 470ML purchase and donate P2 and get a free tumbler with every Lipton Iced Tea 500G purchase. What’s more, each purchase of any of the packs below gives you the chance to win one of 3 educational scholarships yourself, worth P30,000!
The Living Wellness campaign kicks off this April through the Living Wellness in Summer Promo. Every purchase of the Living Wellness in Summer “for him” or “for her” pack, gives shoppers the chance to win 1 of the following: 15,000 Robinsons GCs, 5 Blackberry Curve 8250, 1 Macbook Air or 1 Honda City!
Indeed, Robinson’s Supermarket shoppers are in for a holistic Wellness experience this year! With the Living Wellness campaign, finding happiness in daily routines, and living and sharing wellness will now be easier and within reach.
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