In conjunction with the 7.7 Mid-Year Sale, Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, officially launches the Shopee Mall Brand Memberships program to help brands capture more growth online. It is a new customer management and retention tool that will enable brands on Shopee Mall to build deeper connections with potential and existing customers, converting them into valuable lifetime customers. The tool has been rolled out across seven markets: Singapore, Malaysia, Thailand, Taiwan, Indonesia, Vietnam, and the Philippines.
As more people shop online, e-commerce platforms are increasingly becoming a key channel for brand-building in the entire customer journey. Over the years, Shopee Mall has grown steadily to become the region’s leading online mall featuring over 25,000 international and local brands across the region. More shoppers are also turning to Shopee Mall to shop for their favorite brands, with the daily average searches for brand names doubling in the past year.






