After teasing fans with her new single
via social media, TYLA is adding fuel to the fire of summer with the release of
her highly anticipated new single and music video, “IS IT,” available now. The
new record welcomes TYLA’s audience back to the epicenter of the dance floor as
she gears up for a #WEWANNAPARTY summer.
“IS IT” is produced by Sammy Soso and its music video is directed by Aerin Moreno. Watch and stream now.
TYLA’s penchant for innovation driven
by her native genre, Amapiano, is on full display on “IS IT,” a sultry dance
cut laced with vivacious temptation. “Is it wrong that I want to get right with
you?” she sings, maintaining intense eye contact with viewers. TYLA’s airtight
dance routines became the stuff of legend after fans around the world tried to
emulate the magic of hits like “Water” and “Push 2 Start,” and “IS IT” is
primed to add another feather to that cap.
Moreno, the visionary behind TYLA’s
banner “Push 2 Start” video, reprises her role on “IS IT,” directing a
multi-dimensional party experience. TYLA goes from mesmerizing the viewer with
her own choreography, to an intimate routine with her male counterpart, to
being submerged in a rambunctious club setting — all without leaving the room.
“I’m excited to see this new version of me and hear what it sounds like and
just have fun with it — just bring back fun
in music,” she told NYLON.
TYLA’s return to the spotlight has
already been filled with highlights. A buzzworthy top half of the year included
scene-stealing moments at the Met Gala, Coachella, Governors Ball and
Nickelodeon’s Kids Choice Awards, which she hosted, as well as a handful of
high-profile brand collaborations, including Pandora and Erewhon. The latest of
those collaborations, with Coca-Cola, features “Bliss” as the soundtrack to the
world-famous soft drink brand’s “Road Trip” commercial spot, which began airing
in June.
As summer heated up, so did TYLA. She
performed for a record-breaking crowd of 55,000 at Poland’s world-renowned
Open’er Festival and announced her headlining appearance at Barbados’s Tipsy
Music Festival this month — a testament to her global stardom. Hollywood isn’t
immune to the TYLA effect either; the hitmaker contributed an all-new record,
“Everything Goes Blue,” to the official soundtrack to Smurfs in June. The animated film, voiced by stars like Rihanna and
James Corden hits theaters this month.
There’s much more in store as TYLA
continues to takeover the summer.
“IS IT” is available now. Watch and stream today.
About Sony Music Entertainment
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