Xiaomi, one of the world’s leading technology brands, today
announced their partnership with Swarovski in the Philippines. Themed ‘Discover
Lite with Swarovski’, the partnership
aims to bring “Style Meets Technology”
synergy to the like-minded through a limited edition offering of Xiaomi 11 Lite
5G NE. In this offering, an iconic Swarovski pendant will be included with
selected Xiaomi 11 Lite 5G NE variants across Malaysia, Philippines, Singapore,
Thailand and Vietnam.
When Style
Meets Technology
Partnering for the first time, the collaboration between Xiaomi and Swarovski rides on the same vision of creating the best version of ourselves by ‘Owning Your Style’. It’s an expression of ourselves for who we want to be and how we want to live our lives in the way we want. Over time, smartphones have evolved to be more than just a communication or entertainment device, it has now become an everyday accessory that complements our everyday style.
“At Xiaomi, we believe that everyone has their own unique style.
Collaborating with Swarovski is one of our bold moves to push the concept of ‘Style Meets Technology’. We hope that
through this partnership Xiaomi fans will be able to discover and own their
style, complementing our lightest and slimmest 5G smartphone yet – the Xiaomi
11 Lite 5G NE,” said KM Leong, General Manager of Southeast Asia, Xiaomi
International.
Setting a new benchmark in the industry, Xiaomi works relentlessly to create new and unique offerings for all Xiaomi users - reflected deeply in Xiaomi 11 Lite 5G NE. It is an innovative device combining flagship features with outstanding design. It is Xiaomi’s lightest and slimmest 5G smartphone to date, measuring a mere 6.81mm and 158g. Its feather light, sleek, and elegant design is aligned with Swarovski’s passion and craftsmanship philosophy.
The Limited
Edition Shines Your Style
Today’s ever-changing styles allow Xiaomi to introduce four
stunning colors – with Truffle Black, Bubblegum Blue, Peach Pink and the
signature Snowflake White. Xiaomi integrates this inspiration into creating an
exclusive limited edition box design with Swarovski. The limited edition box embodies
the spirit of both brands – combining fashion styles and technology
effortlessly as one.
“When unboxing, users will find a surprise with the
state-of-the-art Xiaomi 11 Lite 5G NE paired with Swarovski’s signature swan
necklace. Beautifully embellished with a gradation of blue crystals,
Swarovski’s necklace will add elegance and sophistication to any look, night,
or day. Both Swarovski and Xiaomi are dedicated to creating a wondrous world of
craftsmanship at the forefront of the latest fashion trends. Our partnership
aims to bring a ‘Style Meets Technology’
collaboration for all customers,” said Lars Schmidt, Swarovski Managing
Director of Southeast Asia and India.
More than
Owning Your Style
The Xiaomi 11 Lite 5G NE is more than just style. It comes with
everything you need out of a smartphone. Unveiling a sleek yet elegant
aesthetic, it packs all the perks of a flagship smartphone into an ultra-thin
and lightweight body, measuring a mere 6.81mm and 158g[1]. The design is further
accentuated by a razor-thin 1.88mm on both top and side bezels. This time
round, Xiaomi introduced a new color - Snowflake White, matte and frosted white
similar to freshly fallen snow, perfectly matching the elegance of Swarovski.
Thanks to the 6.55″ AMOLED Dot Display, 10-bit TrueColor support
and Dolby Vision®, Xiaomi 11 Lite 5G NE offers truly stunning ultra-vivid
picture quality with vibrant colors, incredible brightness, contrast and
amazing detail. Continuing the camera legacy of the Xiaomi 11 Family, Xiaomi 11
Lite 5G NE delivers best-in-class shooting with a 64MP main camera, an 8MP
ultra-wide angle camera, and a 5MP telemacro camera, and comes bundled with a
toolbox of AI-powered features including one-click AI cinema, cinematic video
filters, and a new Vlog mode.
Featuring Qualcomm® Snapdragon™ 778G 5G Mobile Platform, Xiaomi 11
Lite 5G NE leverages the power of 5G[2] to elevate your daily
experiences. With ultra-fast connection at your fingertips, you can stream HD
videos or resource-heavy games without lag, and enjoy crystal-clear video
calls. The device is also equipped with a 4,250mAh battery and 33W fast
charging that powers up in no time[3].
Pricing and
Availability
The 8+128GB variant of Xiaomi 11 Lite 5G NE packaged in a premium gift box that comes with an iconic Swarovski pendant will retail at PHP 18,990 in all participating Xiaomi Authorized Stores from November 5 to 12, 2021. To know more on the Xiaomi and Swarovski’s limited time offer[4], you may follow the official Xiaomi Facebook page for updates.
About Xiaomi
Corporation
Xiaomi Corporation was founded in
April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July
9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing
company with smartphones and smart hardware connected by an IoT platform at its
core.
Embracing our vision of “Make
friends with users and be the coolest company in the users’ hearts”, Xiaomi
continuously pursues innovations, high-quality user experience and operational
efficiency. The company relentlessly builds amazing products with honest prices
to let everyone in the world enjoy a better life through innovative technology.
Xiaomi is one of the world’s
leading smartphone companies. The company’s market shares in terms of
smartphone shipments ranked No. 2 globally in the second quarter of 2021. The
company has also established the world’s leading consumer AIoT (AI+IoT)
platform, with 374.5 million smart devices connected to its platform (excluding
smartphones and laptops) as of June 30, 2021, excluding smartphones and
laptops. Xiaomi products are present in more than 100 countries and regions
around the world. In August 2021, the company made the Fortune Global 500 list
for the third time, ranking 338th, up 84 places compared to 2020.
Xiaomi is a constituent of the
Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and
Hang Seng China 50 Index.
For more information about Xiaomi
as a company, please visit https://blog.mi.com/en/.
About
Swarovski
Swarovski is a Wonderlab where magic and science meet.
Swarovski unifies all parts of its organization under one
spellbinding idea and brings forward a wondrous new world of crystal
craftsmanship. Founded in 1895 in Austria, the company designs, manufactures
and sells the world’s highest quality crystal, gemstones, Swarovski Created
Diamonds and Zirconia, jewelry and accessories, as well as crystal objects and
home accessories. Together with its sister companies Swarovski Optik (optical
devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the
Swarovski Group.
A responsible relationship with people and the planet has always
been an integral part of Swarovski’s heritage. This manifests today in the
company’s well-established sustainability agenda with youth-focused education
programs and foundations to promote human empowerment and conserve natural
resources to achieve positive social impact.
The wonders of Swarovski available in-stores and online at Swarovski.com.
[1]
Product weight, size and related specifications are theoretical values only.
Actual measurements between individual products may vary. All specifications
are subject to the actual product.
[2]
5G connectivity may vary based on regional availability and local operator
support.
[3]
Actual battery life varies based on conditions.
[4] While stocks last
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