The Public Relations Society
of the Philippines (PRSP) is inviting public relations, communication,
marketing and advertising students all
over the country to learn more about decoding the content we consume and
preparing in the journey to PR for Good through an informative virtual
adventure to the different stages of the content journey in the PRSP Students’
PR Con 2021.
The PRSP Students’ PR Con 2021 is the first-ever virtual, interactive, and nationwide edition of the Students’ PR Congress, the organization’s annual event for students to learn more about the public relations industry from leading practitioners in the field. With the theme “Decoding Content: The Journey to PR for Good”, this year’s Students’ PR Con aims to help participants navigate the new media landscape and tackle the three different stages of the content journey, which are: (1) Capture and Consume, (2) Curate and Converse, and (3) Create and Care.
The first segment, Capture and Consume,
aims to address how we contextualize the content that we come across in
everyday life to mindfully capture and consume information from different media
platforms. The second segment, Curate and Converse, will discuss
curating content from reliable sources and starting conscientious and fruitful
conversations about topics that matter as a way to fight misinformation and
become responsible communicators. The third and final segment, Create and
Care, collates all the learnings gained from the previous segments by
talking about why creating our own PR for good can show that we care, not only
to communicate our messages for self-serving purposes, but to push forward
ideas, advocacies and causes that benefit society.
Ferdinand Bondoy, Chairman of
PRSP Students’ PR Con and Grand Prix 2021, Board Trustee of PRSP and Regional
Integration & Chief Executive Director of COMCO Southeast Asia said, “With shifts
in mainstream media and social channels and the emergence of game-changing digital
platforms rapidly affecting the behavior of various publics, we could say that the PR landscape has also
drastically changed. And with this change, our next gen practitioners must be
well-equipped with the necessary new knowledge as they eventually enter the
field and the workforce. And PRSP is bringing this groundbreaking virtual
conference to Filipino students from all over the country to serve as one of
the biggest venues available for them to gear up for the challenge.”
Joining the PRSP Students' PR
Con 2021 are thought leaders and renowned professionals from the communications
industry who are set to share their expertise as speakers for the online event.
For the Capture and Consume segment, Lynda Jumilla-Abalos of ABS-CBN News
Digital will tackle “The News and Information Media” while Peach Natividad of
Google, Neil Trinidad of Lazada, and Toff Rada of Tiktok will talk about
“Social Media and the Emerging Platforms”.
The Curate and Converse
segment will include Yvonne Chua of Vera Files and Luz Rimban of Asian Center
for Journalism to discuss “Dissecting Fake News, Trolling, Propaganda and
Demolition”, and Dr. Randy Dellosa of Pinoy Big Brother and Carlo Ople of PLDT
and Unbox for “Being Digitally Ready and Responsible”. Finally, joining our
“Create and Care” segment will be Caroline Veronilla of World Vision, Anna
Meloto-Wilk of Human Nature and Cat Trivino of MindNation for the “Forwarding
Your Advocacy and Giving Voice for Social Good” discussion. Next set of
speakers will be announced in the coming weeks.
Norman Agatep, President of
PRSP and President and Managing Director of Grupo Agatep shared, “Students of
Communication have always been a significant sector that the PRSP has been
reaching out to over the years. As such, we have designed pillar programs that
aim to supplement their classroom learning, fuel their interest in public
relations, and ignite their desire to pursue careers in our industry, This
year's PR Con will give all participants an exclusive glimpse of what their
lives as PR professionals could be like.”
Students’ PR Con 2021 is also
set to kick-off the upcoming Students’ Grand Prix in January 2022. The upcoming
Students’ Grand Prix will be PRSP’s first hack sprint edition of the annual
student event and competition. More details will be announced during its launch
in the upcoming PR Con.
The PRSP Students’ PR Con
2021 is supported by Jobstreet as platinum sponsor; Maynilad Water Services as gold
sponsor; Converge ICT Solutions as silver sponsor; and Jollibee Foods
Corporation, McDonald’s Philippines (Golden Arches Development Corporation), Meralco
and SM Supermalls as bronze sponsors. Staging and creative partner is COMCO
Southeast Asia while media partners are Adobo Magazine, Class A Magazine, ClickTheCity.com
and When in Manila. Entertainment partners are Warner Music Philippines and PhilPop Musicfest Foundation.
Student organization partners
are PRSSP (Public Relations Student Society of the Philippines) from University
of the Philippines - Manila, ADPROS from Polytechnic University of the
Philippines in Manila, Mass Communication Students’ League from Pamantasan ng
Lungsod ng Maynila (University of the City of Manila), Journalism Guild from
Cavite State University, HAU Communicators' League from Holy Angel University
in Pampanga, SWU Junior Communication Designers Guild from Southwestern
University in Cebu, Kapunungan sa mga Mass Communicators from Siliman
University in Dumaguete, Josenian AdComm Guild and Josenian Communication
Society from San Jose Recoletos University in Cebu and The Society of Student
Communicators from Negros Oriental State University in Bacolod.
The PRSP Students’ PR Con
2021 will be happening this November 20, 2021 and students are encouraged to
take part in the timely issues and conversations to be discussed in the event.
Everyone can register by going to www.prspstudentsprcon.com/register until November 8, 2021 to secure their
slots. PRSP’s Students’ PR Con is free but registration is on a first-come,
first-served basis, based on allocation per location (NCR, Luzon, Visayas, and
Mindanao) and per school, so register early and don't miss out on the biggest
virtual event for students this year. Confirmed registrants will receive an
email with a link to access the virtual platform for the event.
To learn more about the PRSP Students’ PR Con 2021, follow www.facebook.com/studentsprcongress or linkedin.com/company/prsp-students-pr-con-and-grand-prix.
For inquiries, please email studentsprcongress@prsp.ph.
About PRSP
The Public Relations Society of the Philippines (PRSP) is the country’s premier organization for communication and PR professionals. In its roster are practitioners who represent business and industry, the academe, government, non-profit organizations, and professional services, among others.
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