Colourful limited edition boot collection inspired by Brazil
adidas is proud to unveil the Samba Copa Mundial collection: a series of uniquely styled boots that build on the colourful Samba line previously launched at the end of last year and mixes it up with the iconic Copa Mundial – the best-selling boot in football history.
In November 2013 adidas successfully kicked off its “All in or Nothing” 2014
FIFA World Cup Brazil™ campaign by launching the Samba collection, an
array of new and exciting colourways for each of its four boot ranges, adizero™ f50, predator®, nitrocharge™ and 11pro. Following
the positive response by fans worldwide, adidas decided to ramp up the
collection by merging it with the classic Copa Mundial.
First
released in 1982, the Copa Mundial is the best-selling boot in football
history and has been worn by some of the all-time greats including
Franz Beckenbauer, Michel Platini, Zico & Karl-Heinz Rummenigge. Since
then it has sold over 10 million pairs and was actually the last
revolutionary product innovation created by sporting goods legend and
founder of the adidas brand Adi Dassler.
adidas
will release limited numbers for each colour and boot of the special
Samba Copa Mundial. These new boots maintain the same qualities and feel
of the traditional version but boast the high intensity colourways of
the Samba collection.
Michael
Meinhold, Product Manager, adidas Football said: For the Samba Copa
Mundial we wanted to honour the legendary status of the Copa Mundial but
also give footballers worldwide the chance to add some extra colour and
celebrate the World Cup in Brazil. The pack is colourful, energetic but
fully respects the Copa's iconic design and feel.
The
Samba Copa Mundial is available on February 1 for purchase in Bootcamp
stores and retails for Php 9595. Join the adidas football conversation
at www.facebook.com/adidas or on Twitter: @adidasph #allinornothing.
