Adidas signs Jeremy Lin
adidas today announced a partnership with NBA point guard Jeremy Lin of the Houston Rockets.
“I’m
really excited to join the adidas family,” said Lin. “They’ve changed
the game with new technology and style and I can’t wait to be a part of
it.”
Lin
joins the adidas basketball roster which includes teammate and
seven-time NBA All-Star Dwight Howard and a lineup of elite point-guards
highlighted by Derrick Rose of the Chicago Bulls, John Wall of the
Washington Wizards and Damian Lillard of the Portland Trail Blazers.
“Jeremy’s
relentless drive, passion for the game and background of leading
winning teams throughout his career makes him a perfect fit for the
adidas brand,” said Chris Grancio, adidas head of global basketball
sports marketing.
Unheralded
as a high school player, undrafted from Harvard University and cut
twice from NBA rosters, Lin made global headlines when he led the New
York Knicks to an improbable seven game winning streak in February 2012.
Dubbed “Linsanity,” his rise to stardom was fueled by elite playmaking
ability and clutch shooting as he became the only NBA player in modern
history to tally 20 points and seven assists in his first five starts.
The
first Asian-American player in the NBA, Lin joined the Houston Rockets
in 2012 and has helped them become one of the Western Conference’s top
teams while averaging over 14 points, four assists and two rebounds per
game this season.
Lin
will be featured in a variety of upcoming adidas marketing initiatives
and will play a role in the development of basketball footwear and
apparel.
Other
adidas athletes include WNBA MVP Candace Parker, FIFA World Player of
the Year Lionel Messi FC Barcelona and six-time tennis Grand Slam
singles champion Novak Djokovic.
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