Uniform Design Inspired by the City and Culture of New Orleans
Designed
by adidas, the uniforms are inspired by New Orleans’ rich and unique
culture, featuring vibrant Mardi Gras colors and shiny brass and silver
accents on a short-sleeved
silhouette. The NBA All-Star logo appears on the chest of the blue
“East” and red “West” jerseys in the shape of the fleur-de-lis, the
official symbol of Louisiana, with a purple “W” or green “E” cut out to
identify the conference of each player.
“Each
year, we look forward to developing a unique on-court look for the
players that pays homage to the host city and adds to the excitement of
this highly anticipated game,” said Chris Grancio, adidas head of global
basketball sports marketing. “This year’s All-Star collection reflects
New Orleans’ festive musical history while also providing the premium
performance elements that NBA athletes have grown accustomed to.”
The
All-Stars will take to the court in black, white and gray varsity-style
warm-ups featuring conference logo patches. Each player’s jacket will
be customized to represent individual career accomplishments such as NBA
All-Star Game appearances and NBA All-Star MVP awards, NBA
Championships, regular season accolades and scoring titles. Players will
also wear shooting shirts that feature a colorful primal print.
NBA All-Star jerseys are available at leading adidas Stores and retail for Php 2495.
For more information, visit news.adidas.com, the adidas Basketball Facebook page, adidas Basketball on Twitter, adidas Basketball on Instagram, www.nba.com or www.facebook.com/adidas.
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