Getting the right fit from a performance shoe is both personal and complicated. Consider basketball: Over the course of a basketball game, the foot can expand almost a half-size during play. A level of fit that feels comfortable at one point might feel constrictive just 24 minutes later. Because the needs of the foot change at any given time based on the sport, its duration and on specific movements, like a slashing cut to the basket, "perfect fit" is a floating target. The effort to refine fit has yielded a number of innovative platforms through Nike’s history – Huarache, Flywire and Flyknit, to name a few. Perhaps none was more critical to advancing custom fit than the 2016 introduction of the Nike HyperAdapt 1.0, the first Nike multipurpose performance shoe to feature power lacing.
Michael Donaghu, Nike’s VP of Innovation, explains how the future of fit lets Nike make real the decades-old dream: a custom shoe for everyone (yes, even you). The Promise of Intelligent Product 1 Michael Donaghu There’s an invention in human history that’s older than you think. It’s older than coins, paper and the alphabet. In fact, it dates back to 3500 BC, before Stonehenge or the Pyramids.
