Introducing the Nike Adpat BB - Power shoe-lacing

Michael Donaghu, Nike’s VP of Innovation, explains how the future of fit lets Nike make real the decades-old dream: a custom shoe for everyone (yes, even you). 

The Promise of Intelligent Product 1
Michael Donaghu

There’s an invention in human history that’s older than you think. It’s older than coins, paper and the alphabet. In fact, it dates back to 3500 BC, before Stonehenge or the Pyramids.