Merchant displays for G Fair 2025 held at the BGC Amphitheater, with the theme "Building Local Businesses. Strengthening Community."
As part of the 917 GDay 2025 celebrations, Globe Business
turned the spotlight on Filipino entrepreneurs whose businesses prove that
passion and purpose can go hand in hand. The first-ever G Fair Awards honored
local SME partners not only for what they sell, but for the values they stand
for: innovation, community, and sustainability.
“Through G Fair, we see how
small businesses bring innovation, heart, and resilience to every challenge,”
said Yoly Crisanto, Globe Chief Sustainability and Corporate Communications
Officer. “The winners remind us that success is not just about growth, but
about the impact you create for people and the planet.”
KD Dizon, Head of Globe Business, added: “These entrepreneurs embody the courage to innovate and the commitment to do better. Their success inspires others to scale their business and amplify their positive impact in the communities they serve.”
For two days, G Fair served as a dynamic platform for local businesses. It transformed into a stage where stories of grit and creativity came to life, offering inspiration to entrepreneurs and aspiring business owners alike.
L-R: Jonathan Cristobal, Marketing Head, Globe Business; George Narag,
Senior Brand Manager, 2Go; Harley Keith Yu, Owner, H Proper Coffee Roasters;
and Armelie Aiko Go, Assistant Director
for Customer Lifecycle Management, Globe Business.
The Breakthrough Award went
to H Proper Coffee
Roasters, a specialty coffee
roastery born from one man’s search for the perfect cup. What started as a
personal passion project is now a growing business where every detail, from
sourcing green beans at origin to perfecting roast profiles, carries the
founder’s uncompromising standards. Judges recognized H Proper not only for its
craft, but also for demonstrating that when entrepreneurs pour themselves fully
into their work, they can carve out a distinct place in a competitive industry.
Winning Hearts Through Authentic Craft
L-R: Jonathan Cristobal, Marketing Head, Globe Business; George Narag,
Senior Brand Manager, 2Go; Cristine Ong-Chan, Owner, The Good Poison; and
Mark Jason Alcantara, Manager for Sustainability and Social Responsibility,
Globe.
The People’s Choice Award
was given to The Good Poison, a premium iced tea brand that has captured the public’s
imagination in less than a year since launch. Crafted with real brewed tea and
fresh fruit, every bottle speaks of mindful sourcing and a dedication to
quality. Consumers’ votes showed that when a product is rooted in authenticity,
customers respond with loyalty and trust.
Lighting the Way for Sustainable Practices
L-R: Jonathan Cristobal, Marketing Head,
Globe Business; Nesza and Rich Asuncion, Owners, Lumi Candles; George Narag,
Senior Brand Manager, 2Go; Mark Jason Alcantara, Manager for Sustainability and
Social Responsibility, Globe; and Armelie Aiko Go, Assistant Director for Customer Lifecycle
Management, Globe Business.
The Sustainability Champion
Award was awarded to Lumi Candles PH, a homegrown
brand that has turned a small hobby into a movement. Known for its soy candles
and refillable home essentials, Lumi doesn’t just sell décor, it advocates for
responsible consumption. Its booth at G Fair demonstrated waste-reduction
practices, while its ongoing support for non-profit organizations shows that
businesses of any scale can spark social change. Globe recognized Lumi for
championing sustainability across both their digital presence and on-ground
activation, based on their reduced environmental impact, ethical and
responsible business practices, and long-term commitment to sustainability.
By celebrating these
awardees, Globe underscores its commitment to nurturing SMEs as catalysts of
inclusive and sustainable growth. G Fair is an invitation for entrepreneurs to
share their stories, for customers to support local businesses, and for communities
to thrive together.
As Globe looks ahead, the call is clear: the next wave of Filipino SMEs is ready to step forward, and Globe Business is here to support them in their digital transformation journey.
Globe Telecom, Inc. is a
leading digital platform in the Philippines with interests in
telecommunications, fintech, venture building, shared services, and digital
marketing. It is listed on the Philippine Stock Exchange under the symbol GLO.
The company delivers a full suite of mobile, broadband, data, and managed
services to meet the needs of consumers and businesses. A UN Global Compact
Participant, Globe is the first publicly listed Philippine firm with approved
near- and long-term science-based targets under the SBTi. It was named one of
TIME and Statista's Most Sustainable Companies in 2025. Its back-to-back
inclusion in the Fortune Southeast Asia 500 in 2024 and 2025 affirms its growth
and leadership. Its principals are Ayala Corporation and Singtel, prominent
industry leaders in the region.
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