Heroes’ Welcome, paying tribute to the fishermen and team behind the success of Mega Sardines, with everyone happily taking photos to capture memorable moments.
Mega Prime Foods, Inc., maker of Mega Sardines, the country’s #1 sardines brand and the world’s first “Superfood” endorsed by the Medical Wellness Association, kicks off National Sardines Month 2025 by recognizing the dedication of Filipino fishermen and supporting local communities through a series of outreach programs.
This month-long celebration highlights Mega Prime Foods’ commitment to uplifting communities, promoting nutrition, and honoring the hard work of those who make every can of Mega Sardines possible, culminating in the Heroes’ Welcome in Zamboanga—a special homecoming that directly honors the hardworking fishermen whose dedication ensures the freshness and quality of every can.
Ka-Mega Community Outreach Activities
The celebration kicked off
on November 5 at the Malabon Sports Center in Malabon City,
continued on November 13 at Star Arena in Baliuag, Bulacan,
and will conclude on November 29 at the Danao Civic Center
in Danao City, Cebu. These community gatherings were designed to bring
families together while promoting nutrition and everyday practicality,
reinforcing Mega Prime Foods’ belief that good food and shared moments build
stronger communities.
The events featured cooking
demonstrations showcasing easy and nutritious Mega Sardines recipes that could
be recreated at home, interactive games that encouraged family participation
and bonding, and gift-giving activities that extended support to local
residents.
Heroes’
Welcome: The Heart of the Celebration in Zamboanga
Mark Tiu Lim, Chief Spiritual and People Officer, opens the Heroes’ Welcome, paying tribute to the fishermen and team behind the success of Mega Sardines.
Central to the celebration was the Heroes’ Welcome in Zamboanga on November 18—a powerful homecoming dedicated to honoring the hardworking fishermen whose commitment ensures that every can of Mega Sardines meets the highest standards of freshness and quality.The event came alive with a vibrant
marching band, a parade of fishermen per vessel, and cheering crowds
recognizing these everyday heroes. Mega Prime Foods executives delivered heartfelt
messages of gratitude, acknowledging the invaluable role fishermen play in
sustaining Filipino households.
Outstanding individuals were
honored through awards and recognition, highlighting their dedication
and years of service.
The celebration culminated in a
warm salu-salo, where families, community members, and company
representatives gathered to honor unity, shared stories, and the spirit of bayanihan.
“Our fishermen and the Ka-Mega
community are at the heart of everything we do,” says Malcolm Tiu Lim,
Chief Technical and Innovations Officer of Mega Prime Foods, Inc. “We
remain committed to delivering nutritious, high-quality food while
strengthening the ties within the communities we serve.”
Through this homecoming tribute,
Mega Prime Foods underscores its appreciation for the fishermen who power the
sardine industry and their vital role in national food security. The
Heroes’ Welcome stands as a shining reminder that behind every can of Mega
Sardines is the grit, dedication, and unwavering spirit of true Filipino
heroes.
Honoring the Heroes Behind Every Can
Since its
founding in 1975 by William Tiu Lim, Mega Prime Foods has remained committed to
delivering the freshest sardines through its signature 12-hour catch-to-can
process. From its early operations in Bicol to its expansion in Zamboanga, the
company has grown into one of the country’s leading sardine brands.
Michelle Tiu Lim-Chan, President and Chief Executive Officer, gracefully joins the stage at the Heroes’ Welcome to honor and award the fishermen and team whose dedication drives the success of Mega Sardines.
Mega Sardines continues to be a staple in Filipino households for its convenience, nutrition, and affordability.
At the heart of this legacy are
the fishermen, whose daily dedication ensures exceptional freshness and
quality. The Heroes’ Welcome in Zamboanga serves as a meaningful celebration of
their contributions, recognizing the essential role they play in sustaining
Filipino families and inspiring Mega Prime Foods to continue giving back to
communities.
National Sardines Month also
underscores the broader contributions of the sardine industry, from sustainable
fishing practices and responsible sourcing to supporting livelihoods. By
honoring these everyday heroes, Mega Prime Foods reinforces its belief that quality,
nutrition, and care for people go hand in hand.
Families may discover Mega
Sardines products in retail stores nationwide and via the official Shopee,
Lazada and Tiktok Shop stores. For more information, visit
megaprimefoods.com.ph.
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