Saturday, January 13, 2024

SB19’s PABLO opens 2024 with genre-blurring single “DETERMINADO”

Blending hip-hop with rock music influences, the prolific songwriter/producer teams up with his brother Josue on this astounding new jam

SB19’s PABLO is back with another bop!

The Filipino singer-songwriter/producer blurs the line between hip-hop and rock on the new single “DETERMINADO,” his first offering this year under Sony Music Entertainment.

Produced by his brother Josue, the genre-averse track pushes experimentation as far as it can go while retaining the La Luna act’s distinct qualities as an artist who is comfortable in his own identity and sonic direction.

Speaking highly of his favorite collaborator, PABLO praised Josue for infusing game-changing ideas during the incubation period of the track and allowing him to shine with a solid production style that doesn’t necessarily have to confine to trends.

“We're a team, we always work hand in hand, always learning from each other, and drawing inspiration back and forth,” said the multi-talented soloist. “We grew up in the same environment so we just vibe and connect easily.”

Integrating dense instrumentation with gloomy synths and booming, confrontational beats, “DETERMINADO” not only impresses listeners with its scale and ambition but also reveals a different side of the SB19 vocalist and main rapper: someone who finds moments of vulnerability and strength in the face of chaos. In the words of PABLO himself, “It’s a realization when we find the courage to actually do what we want, and what kind of artist we aspire to be. We are confronting our fears and roadblocks, but still moving forward.”

Determined to jumpstart a new phase in his career, PABLO is more confident in his undertaking as a musician, going to a sonic space that remains untouched even by his contemporaries and peers.

He adds, “Our music is not just the output; it’s a collective of all the micro-things that happen behind the scenes and all throughout the process. We are more assertive now. Also, this song marks a departure from our previous releases; it's a blend of hip-hop and rock genres.”

Aside from “DETERMINADO,” PABLO is also gearing up for a more exciting 2024. He’s looking into dropping more solo releases apart from his work with SB19, and possibly a debut album to be released soon.

As the prolific artist puts it, “Again, going back to the song title, we are indeed on this journey. I have so many things planned to do in 2024, and definitely one of those is to release my own album.”

PABLO’s “DETERMINADO” is out now on all digital music platforms worldwide via Sony Music Entertainment.

About Sony Music Entertainment

At Sony Music Entertainment, we honor the creative journey. Our creators shape movements, culture, communities, even history. And we’ve played a pioneering role in music history, from establishing the first-ever music label to inventing the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 100 countries, supporting a diverse and distinctive roster of talented creators at every level and on every stage. Situated at the intersection of music, entertainment, and technology, we bring imagination and expertise to emerging products and platforms, embrace new business models, and employ breakthrough tools—all to support the creative community’s experimentation, risk-taking, and growth. And we form deep, trusted, cause-based partnerships to uplift and empower communities around the world. Sony Music Entertainment is part of the global Sony family. Learn more about our creators and labels here.

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