realme officially announced at its 2024
media preview event in Las Vegas that the realme 12 Pro Series will include a
flagship periscope telephoto lens. The event attendees got a firsthand look at
the upcoming realme 12 Pro Series as the fastest-growing smartphone brand in
the globe showcased its advanced periscope telephoto technology and luxury
watch design, with some suggesting it could be the leading imaging phone in its
category.
Following the recently issued open letter from realme's founder and CEO, Sky Li, announcing that 2024 will be the year of rebranding, the company also unveiled its new slogan: Make it real. This media event marked realme's initial official communication following its rebranding. As the slogan repositions realme as a tech brand that better understands young users, the realme number series is also set to be positioned as the future of Next-gen Imaging.
Empowering Young Users with Next-gen Imaging Through The Flagship Periscope Telephoto Lens
According to research done by realme,
there is a forthcoming preference among young users for telephoto lenses with
3X zoom or more, rather than just 2X. To enable high zoom levels in slim
phones, a periscope telephoto is the sole viable choice.
While this technology calls for high
costs and technical challenges usually reserved for flagship smartphones,
realme is committed to bridge this gap by making flagship-exclusive periscope
telephoto technology that is available to a wider audience of young users.
In line with this, realme has developed a proprietary periscope telephoto formula to ensure top-quality imaging under various conditions, first introduced in the realme GT5 Pro launched globally in November 2023. This formula has positioned the realme GT5's telephoto performance at the forefront of the industry. The upcoming realme 12 Pro Series will adopt the same approach, integrating a leading sensor size, a high-performance platform, and an advanced algorithm to achieve superior imaging performance.
The
Next-gen Telephoto and Sensor: Best Periscope In The Segment
realme
12 Pro Series enhances night shot clarity and stability while minimizing flare
and ghosting. This is achieved through a unique combination of prism tilt OIS,
Sub-Wavelength Structure Coating, and a Wave Pattern Lens Shade. These
technologies were introduced in the GT5 Pro. Additionally, the realme 12 Pro
Series leads its class in telephoto capabilities, offering up to 120X digital
zoom. It will also feature a 3X Portrait Mode with a 71mm golden portrait focal
length, creating a naturally shallow depth of field perfect for portraits.
In terms of sensor, the realme 12 Pro
Series boasts the segment's largest periscope telephoto sensor. It features the
OV64B flagship sensor that outshines competitors and matches other top-tier
flagships. With a 1/2-inch size, it's over twice as large as the telephoto
sensor in the iPhone 15 Pro. Thanks to its larger aperture and light intake,
the realme 12 Pro Series' telephoto lens is nearly three times more
light-sensitive than that of the iPhone 15 Pro.
The Next-gen Lossless Zoom: Flagship
Full-Focal-Length Lossless Zoom Imaging Capability
realme 12 Pro Series comes with Sony IMX890 OIS main camera which enhances night-time photography with its 1/1.56'' large sensor, a 24mm equivalent focal length, and a wide f/1.8 Aperture. With OIS support, it excels in providing stable video recording and optimizing the success rate of photos. Moreover, the realme 12 Pro Series is equipped with a periscope telephoto and ultra wide-angle camera to offer lossless zoom at 0.6x, 1x, 2x, 3x, 5x, providing a full-focal-length lossless zoom photographic experience comparable to that of a flagship device.
The
Next-gen Algorithm: Exclusive Customization of The MasterShot Algorithm
In collaboration with Qualcomm, realme has enhanced its image processing with the MasterShot Algorithm. The realme 12 Pro Series is the first and only device in its segment to process RAW domains, ensuring top clarity, dynamic range, and realism in cinematic portraits The next-generation omni-focal MasterShot Algorithm is a flagship-level architecture that offers the industry's most advanced computational photography. It integrates the LightFusion Engine for enhanced clarity and tone, plus the NightEye Engine for superior night photography. The Series also allows effortless capture of striking portraits with its unique movie portrait filter.
Partnered
with The International Luxury Watch Designer to Create Luxury Watch Design
Along with the flagship image, realme
also has collaborated with Ollivier Savéo, the international luxury watch
design master, to create luxury watch design for the realme 12 Pro Series. This
aims to offer young people Next-gen Imaging experiences and stylishly designed
products.
Renowned for his leadership in high-end
watch and jewelry groups, Ollivier Savéo has previously collaborated with
prestigious Swiss watch brands, including Rolex, Roger Dubuis, Piaget,
Breitling, and Quentin. His expertise has played a pivotal role in the creation
of luxury watch design that elevates the realme 12 Pro Series to new heights of
sophistication.
Taking inspiration from classic luxury
watches, realme and Ollivier Savéo embarked on a journey to deconstruct their
design and craftsmanship. This resulted in the infusion of refined elements
into the industrial design of the realme 12 Pro Series, redefining the concept
of luxury watch design.
●Golden Fluted Bezel: Crafted using CNC machine cutting, the
Golden Fluted Bezel achieves a 360° luxury watch level precision texture with
300 meticulously designed metal lines.
● Polished Sunburst Dial: The Polished Sunburst Dial showcases a
light cone texture and gradient UV texture seamlessly blended to present over
500 sunburst patterns interwoven with light and shadow.
● Premium Vegan Leather: The use of the latest silicone materials
results in a silky feel and dirt-resistant Premium Vegan Leather, combining
high-end aesthetics with practicality.
●3D Jubilee Bracelet: Featuring three-dimensional rhomboid precision splicing, the 3D Jubilee Bracelet creates a metallic strap texture that adds a touch of luxury to the realme 12 Pro Series.
The realme 12 Pro Series is set to launch globally in January. However, realme has yet to announce its arrival to the Philippines. Make sure to follow realme PH Facebook page at http://facebook.com/realmePhilippines or visit the official realme website at https://www.realme.com/ph/ to learn more.
About realme:
realme is a global consumer technology company disrupting the smartphone market by making cutting-edge technologies more accessible. It provides a range of smartphones and lifestyle technology devices with premium specs, quality, and trend-setting designs to young consumers. Established by Sky Li in 2018, realme has become one of the top 5 smartphone players in 30 markets globally in just three years, and realme has entered multiple markets worldwide, including China and Southeast Asia, South Asia, Europe, the Middle East, Latin America, and Africa, and has a global user base of over 200 million. 2024 is the year of rebranding for realme with its new slogan, “Make it real”. Under the new brand spirit, realme will focus more on young users than before and bring real, clear, and tangible benefits to their lives. For more information, please visit www.realme.com.
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