What if there’s an app that can cure a heartbreak? Can you move on in an instant?
ANIMA, KROMA Entertainment Inc.’s film production outfit, merges the world of apps and love in its latest romantic comedy-drama offering “Reset U/I.”
The movie revolves around an app developer (Alexa Ilacad as Adie) who helps a venture capitalist (Enchong Dee as Geo) get over his ex-girlfriend so she can get her funding. The result: two people trying to forget so they could move on, only to confront and accept the pain, and learn from the past.
“I like how “RESET U/I” is not your typical rom-com drama. ‘Yung story and journey noong dalawang characters ang ganda and how their characters develop as well. Just when I was reading it and not even thinking it was me or it was Enchong, talagang kinikilig ako sa mga lines,” said Ilacad.
Enchong shared: “I feel like every actor has a responsibility to their audience. Kailangan mong bigyan ng something new ‘yung audience mo and we’re in the service of making people touch their emotions. So eto na finally makakagawa na tayo ulit ng pelikula na mapapanood sa big screen.”
True to ANIMA’s mission to highlight new voices, it looks forward to seeing Ilacad in her first solo-leading role alongside Dee, whose charm and wit had everyone at the storycon swooning.
ANIMA had the film’s story conference, look test and table reading attended by the cast and staff last June 28. With Dee and Ilacad were Iana Bernardez, Yesh Burce, Nikko Natividad, Lance Reblando and Nikki Valdez.
The exciting storyline was written by ANIMA’s former Creative Producer, Benedict Mendoza, with Director JP Habac tapped to bring the idea to the big screen.
“To say that we are very excited for “RESET U/I” would be an understatement to express how ANIMA feels about JP Habac’s newest film with us because we’ve been developing RESET U/I since 2019,” said Kren Yap, ANIMA’s Head of Creative Development.
After working with Habac in “Gaya sa Pelikula,” ANIMA has set several more projects with the young and talented filmmaker.
For more exciting information about ANIMA and its film projects, visit https://anima.ph/.
About KROMA Entertainment
KROMA is a TraDigital entertainment company owned by the 917Ventures
Retirement Fund. KROMA is passionate about creators, talent, content and
technology.
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