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Rex
Orange County by Alexandra Waespi
"KEEP
IT UP"
WATCH: https://ROC.lnk.to/KEEPITUPVid
WHO
CARES?
ORDER/SAVE: https://www.rexorangecounty.com/
Rex Orange County returns to
announce his forthcoming album WHO CARES?, which is due
March 11th via Sony Music. Along with the announcement, Rex also shares the
new album's lead single and its accompanying video in "KEEP IT
UP." In
the video, Rex is seen dancing his way through Amsterdam's busy city
center as he performs the track alongside musician Benny Sings, with whom
he created WHO CARES? over the course of a few sessions in
Sings' Amsterdam studio.
Today's release is Rex's first since
2020's Live
at Radio City Music Hall EP taken from his two sold-out
shows at the venue in 2020 just before his international Pony tour
was cut short in Berlin due to Covid-19. As it turns out, however, that
tour being cut short is part of the genesis of this album. After spending
the bulk of 2020 quarantined back home in the UK, Rex made the trek to
Amsterdam that fall to record with Benny Sings, with whom he crafted the
2017 platinum selling breakout single "Loving Is Easy."
What started as sessions without
expectations turned into an incredibly productive 48-hour window of
recording with Benny, prompting a follow-up trip to Amsterdam. The
subsequent 10 days of work together produced his fourth album, made in
close partnership with Benny, that is a playful record by an artist in a
playful mood. The album also finds Rex reunited with one of his earliest
champions, Tyler, The Creator, who contributes a verse to "OPEN A
WINDOW," which marks the first time the two have collaborated since
Tyler's 2017 album Flower Boy.
Listen to and
watch "KEEP IT UP" above, find full album details
below and stay tuned for more from Rex Orange County coming soon.
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