Wednesday, November 30, 2016

SoundTrack – Pinoy talents take on the LRT-1 station stage

To exhibit Filipinos’ talent and inject new life to one of the metro’s major transport lines, international media and marketing agency PHAR Partnerships, in partnership with the Light Rail Manila Corporation (LRMC), introduces SoundTrack—a new, exciting experience featuring up and coming artists to entertain the riding public in LRT-1. This busking program launched just in time for the season of merriment. It features performances that promise to give commuters a reason to have fun and relax as they go through their daily commutes – reinventing the public space of the of the city’s major transport.

Noting the breadth of Filipino talent, PHAR handpicked homegrown performers with the help of indie-music and creative partners to enthrall Metro Manila’s entertainment-loving commuters.

“Metro Manila’s commuters spend a lot of time on the road, and they deserve great experience while on their journey. With so much talent in the Philippines, we decided to do a search – a fun and engaging way of tapping great potentials out there. We were amazed at the sheer diversity of submissions, and for the launch, we are proud to have chosen those who we think will make the audience stop, relax and smile,” said PHAR Managing Director for Asia, Prem Bhatia.

Six buskers have been selected to perform at the Doroteo Jose station, one of the busiest stations in the heart of Manila. Performance started last November 25, and will continue in the next two Fridays of December – 2 and 9.

Chosen after a rigorous talent search, the winning street performers now get to show off their talents and engage the commuting crowd. Selected talents will belt out pop favorites, Christmas tunes and some original compositions. Together, their talent and energy are expected to cheer up the stage and riders amidst the hustle and the bustle of the station.
“Filipinos love Christmas and they love to have fun, and this is exactly the mix we want to offer them, perhaps to relieve them of the stresses of traffic and provide them the kind of entertainment they would appreciate. SoundTrack will completely redefine commuters’ experience on the road. We are sure people will enjoy our treat,” Bhatia concluded.

PHAR is the newest international media and marketing agency in the Philippines. It has worked with AirAsia, London City Airport, Transport for London, Manchester City Council, Premier League, and other international organizations and institutions in the past. With its extensive experience abroad, PHAR is capable of developing campaigns, initiatives, and platforms to effectively reach the target audience. The SoundTrack Busking Program is just one of its many endeavors to reinvent the transport experience and effectively connect with the Filipino people, and it certainly won’t be the last.

PHAR Partnerships is an international media and marketing agency with specialist expertise in Transport and Infrastructure and Digital Media. PHAR clients include Air Asia, Transport for London, Rapid KL, Manchester Airport, London City Airport and Pertamina. PHAR is the exclusive Ancillary Revenue partner for Light Rail Manila Corporation (LRMC), a consortium comprising Metro Pacific Investments Corporation’s Metro Pacific Light Rail Corporation (MPLRC), Ayala Corporation’s AC Infrastructure Holdings Corporation (AC Infra), and Macquarie Infrastructure Holdings (Philippines) PTE Ltd. (MIHPL).

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