Dealers, brand stake-holders, influencers and media were invited to participate in the event together with twenty-five (25) lucky consumers from the Philippines, Vietnam, Malaysia, Singapore, Thailand, Indonesia, Australia, Japan and Korea. They won their MPSE trip by participating in Michelin Driving Passion, a social media campaign conducted recently that reached 70 million consumers in the region. Campaign participants were invited to describe and share the emotions they experience when they are behind the wheels.
Meeting motorsports champions who embody the spirit of the race and getting to connect with them is part of what makes this year’s MPSE unique. Special VIP guests in 2016 include Earl Bamber, former MPSE instructor who raced his way to victory and became 2015 Le Mans champion, and Kris Meeke, winner of the 2016 WRC Rally Finland.
At the MPSE, Michelin will launch its new MICHELIN Pilot Sport 4 tyre, the newest arrival in the MICHELIN Pilot Sport family. This tyre is specifically designed for premium sedans and sport cars whose owners desire enhanced driving pleasure through superior performance, a unique looks and safety. Participants will experience first-hand the tyre’s excellent steering control and high level of reactivity during a dedicated workshop.
“The enthusiastic comments and the stronger engagement with the Michelin brand which we see in our invitees every year are a clear confirmation that MPSE is an extraordinarily effective platform to share our brand values and make a lasting impression”.
The MICHELIN Pilot Sport Experience was first launched at the Sepang International Racing Circuit in 2006 and has grown today into a key Michelin annual event in the region.
For more information about the MPSE, please visit its website: http://pilotsportexperience.michelin.com/
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