Monday, August 1, 2016

Hindi pwede ang ‘PWEDE NA ‘YAN’ Back to Basics with Bridgestone

Back to Basics: Bridgestone Philippines launches a new campaign putting tires, the most important safety component of your car, at the forefront.

One of the most important safety features of your car are your tires. When it’s safety at stake, you can’t settle for anything less than exceptional. You need something better than average, and Bridgestone Philippines believes that it is worthwhile to address this importance. “Hindi na pwede ang pwede na,” says Ruby Gan, from Bridgestone Philippines’ marketing division, who helped come up with this idea for the brand herself. “What many fail to realize is that many accidents and road mishaps would not have happened with quality tires. This is why Bridgestone hopes to educate drivers about tire importance. Go back to basics.”

In a series of information drives and events, Bridgestone Philippines is set to push the Hindi Na Pwede Ang Pwede Na ‘Yan campaign throughout the year. To begin, Bridgestone Philippines gathered the press in a driving and tire testing event, encouraging every member of the press to be confident and educated drivers. The media was able to engage in special driving segments that allowed each participant to see the difference between quality Bridgestone tires and their opposite. The first segment put a bald tire and a new tire with proper remaining tread depth to the test. This allowed each participant to discover and actually experience how crucial good tires are when it comes to driving on wet surfaces—a major concern especially with the looming rainy season. The second segment, on the other hand, put an under inflated tire and a tire with proper inflation pressure to the test. This allowed the media to see how important tires are when maneuvering and controlling the vehicle—from dodging a deep pothole to avoiding anything that falls from the vehicle ahead.  

At the event, the Free Tire Check Service program of Bridgestone Philippines was also formally launched. This free service is available at all Bridgestone Tire Centers ( in the Philippines. This is the brand’s way of reaching out to more drivers across the country in their mission to make tire knowledge accessible and free. The event also featured in-depth discussions and stories on everyone’s motoring concerns. What will ensure driving safely in the city? How can quality tires deliver better mileage, fuel efficiency, less carbon footprint? Just why are tires so important? What are the biggest motoring myths that must be debunked? 

Here are some of the specially made videos for you, feel free to share:

I love you -
Bridgestone TVC "Hands" -
Bridgestone Tire Track Challenge -

Bridgestone Philippines definitely took the challenge, answering pressing questions, providing ultimate solutions, inspiring driving safety and confidence, and most importantly, leading the way in cultivating a city of truly better motorists. When it comes to driving and safety, let’s go back to basics, according to Bridgestone. People usually put vehicle color, style, interiors, performance, among other car features ahead of their tires when driving or when buying a new car. Most of the time it’s because many drivers don’t know any better. “So let’s go back to basics and educate from there,” adds Ruby Gan. 

“Bridgestone emphasizes that the tires play a crucial role in safety, handling, and fuel economy, among many others. It is essential to have quality, well-maintained tires more than anyone can imagine, so if there’s one thing anyone shouldn’t scrimp on, they’re those black round rubbers that are in contact with the road all the time.”

For more information and videos on the Bridgestone campaigns, please follow Bridgestone Philippines on Facebook, @BridgestonePH on Instagram and Twitter, and visit their website

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