Wednesday, November 4, 2015

Nike honors Lebron James's 25K-point milestone

Nike Basketball celebrates LeBron James reaching the 25,000-point mark with the limited-edition NIKEiD LEBRON 13 25K shoe.
As the youngest player in league history to achieve this distinction, James continues to redefine greatness as a teammate and leader.  

The NIKEiD LEBRON 13 25K carries a custom graphic inspired by James’s professional journey that brings his story to life via the following elements:

Lion representing the spirit animal for victory

Carnations and orange blossoms symbolizing birth and growth with native flowers from where James has played

Dolomite stone, which can be found throughout Ohio

Industrial smoke referencing the state's industrious, hardworking spirit

Light bands for the positivity and energy generated from family, friends and teammates

The shoe’s upper is a pre-set design while the fully customizable options include: the laces, midsole, outsole, tongue and Swoosh. There are a multitude of color choices available including glow-in-the-dark and metallic hues.  A personalized name and number can be printed on the inside of the tongue.

The NIKEiD LEBRON 13 25K shoe is available globally now for a limited time at NIKEiD, timed with James’s scoring milestone. 

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