Wednesday, August 12, 2015

Adidas Originals Supershell launched

adidas Originals Supershell by Pharrell Williams. The Superstar's shelltoe was given life as local artists, Egg Fiasco and Chichimonster, designed their own giant shelltoes for the launch. 

Guests were also given the chance to put their own creative twist on the shelltoe by designing printed adidas Superstars. 

Local artists, Egg Fiasco (L) and Chichimonster (R) gave their own creative twist on the Superstar’s shelltoe by designing giant shelltoes.
adidas PH Brand Communications and Sports Marketing Manager Jen Dacasin gives a short background on Pharrell’s latest collaboration with adidas Originals.

From a shoe that spans art and culture to a platform for expression itself, the Supershell Sculpted Collection brings the Superstar to its ultimate artistic mode. With designs offered in monochrome black and white colourways, the collection is also completely interchangeable, presenting countless opportunities to mix and match individual shoes to create the perfect personal expression.

The adidas Originals Supershell drops globally on August 7, 2015 for Php4,995 (Artwork Collection) and Php5495 (Sculpted Collection).

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