Design of brazuca inspired by vibrant colours, passion and heritage of Brazil
adidas
today unveiled brazuca, the official 2014 FIFA World Cup Brazil™ match
ball. The ball was revealed with a spectacular 3D light projection
launch event held at the iconic Parque Lage in Rio de Janeiro.
brazuca
was named back in September 2012 following a public vote in Brazil
involving 1 million football fans; the name “brazuca” is an informal
local term which means “Brazilian”, or to describe the Brazilian way of
life. The colours and ribbon design of the ball panels symbolise the
traditional multi-coloured wish bracelets worn in the country (fita do Senhor do Bonfim da Bahia), in addition to reflecting the vibrancy and fun associated with football in Brazil.
brazuca went
through a thorough testing process over a two and a half year period
involving more than 600 of the world's top players and 30 teams in 10
countries across three continents, making it the most tested ball ever
by adidas and ensuring that it is suited to all conditions. Clubs
involved in testing included AC Milan, Bayern Munich, Palmeiras and
Fluminese. Players involved in the process included global football
stars Leo Messi, Iker Casillas, Bastian Schweinsteiger and Zinedine
Zidane. The ball has already been tested in competitive international
matches at the FIFA U-20 World Cup with a different print design, and
was also used in a friendly match between Sweden and Argentina in
February 2013.
The
technology incorporated into the bladder and carcass of brazuca is
identical to the Tango 12 (UEFA Euro 2012), Cafusa (FIFA Confederations
Cup 2013) and the ever popular UEFA Champions League Official Match
Ball. However, a new structural innovation with a unique symmetry of six
identical panels alongside a different surface structure will provide
improved grip, touch, stability and aerodynamics on the pitch. brazuca
has been thoroughly tested to meet and exceed all FIFA metrics for an
official match ball, ensuring top performance for every condition.
adidas
has called on players and fans to "Love Me or Lose Me" with the
unveiling of brazuca as part of its "All In or Nothing" World Cup
campaign. adidas
is launching @brazuca on Twitter, where fans will be able to track the
build-up to the FIFA World Cup in Brazil through the eyes of the ball
as it travels the world and offers an alternative take on the game.
brazuca will visit footballing nations, meet players and celebrities,
and take part in major cultural events before landing in Brazil for the
first game in June, and will be tweeting all the way.
Brazilian
star Dani Alves said: "My first impression of brazuca is of a ball that
is fantastic and we're going to have a lot of fun with it. adidas has created an incredible-looking ball fitting for a tournament as big as the FIFA World Cup.
Most importantly it plays well on the ground and in the air. I'm sure
all the players will love it. It's increased my levels of excitement
even further and I honestly cannot wait for the opening game!
The
launch of brazuca marks the next phase of adidas "All in or Nothing"
2014 FIFA World Cup Brazil campaign, following the launch of seven
national federation FIFA World Cup kits and the Samba Collection, a
Brazilian-themed football boot collection. The FIFA World Cup is the
world's largest football event and the ultimate platform for the adidas
state-of-the-art apparel, hardware and footwear. adidas has made every
FIFA World Cup ball since 1970, and recently extended the partnership
with FIFA until 2030, including the supply of the official match ball.
brazuca is available to purchase in the Philippines from today (December 4th) in selected adidas and sports retail outlets. The
brazuca Official Match Ball retails for PHP 6,495. Also available are
the brazuca Top Glider (PHP 1,295), brazuca Glider (PHP 1,095) and
brazuca Mini Ball (PHP 795).
Join the adidas football conversation at www.facebook.com/adidasph or on Twitter: @adidasph #allin or nothing.
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