Thursday, November 21, 2013



NBA Drops “Jingle Hoops” Holiday Video for New “BIG Logo” Uniforms

Following the success of last year’s “BIG Color” holiday campaign, the league announced

today the continuation of the BIG holiday tradition by unveiling an all-new “BIG Logo” platform tied to the marquee Christmas Day matchups. The NBA & adidas unveiled new uniforms featuring oversized team logos that all 10 teams will wear on Dec. 25. After last year’s award-winning spot garnered more than 8 million YouTube views, the NBA created a new festive ad titled “Jingle Hoops” featuring some of the league’s biggest stars and another classic holiday tune: One-horse Open Sleigh. 

The adidas NBA “BIG Logo” holiday collection is available at, the NBA Store on Fifth Avenue in New York City and team retailers beginning today.

The campaign will include a TV spot titled “Jingle Hoops” to promote the jerseys featuring six players: the Miami Heat’s LeBron James, the Oklahoma City Thunder’s Kevin Durant, the Chicago Bulls’ Derrick Rose, the Houston Rockets’ James Harden, the Los Angeles Lakers’ Steve Nash and the Golden State Warriors’ Stephen Curry. On the heels of last year’s award-winning “BIG Color” campaign that garnered more than eight million YouTube views, the featured players recreate the wintertime classic “One-horse Open Sleigh” through a series of choreographed three-point shots – all while dressed in their “BIG Logo” uniforms.
Link to “Jingle Hoops” -

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