Say hello to ‘SAM’ at SM Aura Premier!

Your friendly interactive mall attendant is coming to SM Aura Premier!

Ready to give delightful malling experiences to shoppers, SM Supermalls’ ‘SAM the robot’, the country’s first-ever smart mall attendant, officially invades SM Aura Premier starting last February 7!

“SM has always been a home of fun and awesome experiences for shoppers and families alike. As we introduce SAM at SM Aura Premier and soon in other SM malls nationwide, we will continue to give our shoppers more extraordinary reasons to bond and spend time with loved ones in our malls,” said SM Supermalls president Steven Tan.

Smart innovation for enhanced malling experience

Sam, the country’s first-ever 

in-mall smart robot at SM Megamall

As part of a series of innovations designed to improve customer malling experience, SM Supermalls raises the bar in customer service with the introduction of SAM, the country’s first-ever in-mall smart robot – launched at SM Megamall. 

“Throughout the years, innovation has always been at the core of SM’s growth in delivering better malling experiences. This year, one of our key strategies is to leverage on the latest and most advanced technologies,” said Steven Tan, SM Supermalls COO. 

Created in partnership with the Cal-Comp Technology (Philippines), a leading provider of electronic and original design manufacturing services, SAM is an artificial intelligent (AI) humanoid robot specially programmed to deliver a smoother, more personalized, and efficient interaction with customers.