Pru Life UK tops the life insurance industry in 2024

The insurer achieved Php 9.8 billion in new business premiums, ahead of its closest competitor by 8.87%

Pru Life UK continues to lead the Philippine life insurance industry, achieving the highest New Business Annual Premium Equivalent (NBAPE) of Php 9.8 billion in full year 2024 according to the latest Insurance Commission report. The company stayed strong with its 33% quarter-on-quarter growth in the fourth quarter of 2024, widening the gap to 8.87% compared to its nearest competitor. In particular, Pru Life UK is strong in Premium Income from Variable Life Insurance with a total of Php 46.1 billion and Renewal Premium Income from Variable Life Insurance reaching Php 36.2 billion. 

This performance demonstrates Pru Life UK's commitment to protecting more Filipino families through innovative insurance solutions that cater to their evolving needs and the high level of trust customers place in the company. Recently, Pru Life UK introduced PRUMillion Flex, a limited-offer investment-linked insurance plan with a short two-year payment period, and PRUFlexi Income Fund, which provides potential monthly payouts from global investments. These new offerings address the growing demand for wealth-building options, giving Filipinos more ways to secure their financial future. 

Pru Life UK unveils PRUHouse Head Office in BGC – A new era of workplace experience for employees

Prudential plc Strategic Business Group Managing Director Solmaz Altin (1^st from left, front row), Pru Life UK President and CEO Sanjay Chakrabarty (2^nd from right, front row), Chief Finance Officer Francis Ortega (1^st from right, front row), and the rest of the Pru Life UK Executive Committee led the inauguration of its PRUHouse Head Office in Uptown, BGC. 

Demonstrating its commitment to fostering a work environment centered on its employees’ needs and well-being, Pru Life UK inaugurates its new PRUHouse Head Office in Bonifacio Global City, Taguig.

PRUHouse redefines the office environment with a vibrant, flexible, and future-focused space. From collaborative zones to focus pods, social hubs, and ergonomic workstations, each feature of PRUHouse has been thoughtfully crafted to enhance both productivity and creativity.

Whether gathering for a team huddle, recharging in a social area, or diving deep into focused work, employees will find spaces that support every aspect of the modern workday.

Champions of Change—Pru Life UK Co-Funds the Philippines' 2 Chevening Scholars

Pru Life UK SVP & Chief Legal, Government Relations, and Sustainability Officer Atty. Paul Anthony Mandal (1^st from right), VP for Government Relations, and Sustainability Maricel Estavillo (2^nd from right) join His Majesty's Ambassador to the Philippines Laure Beaufils (1^st from left) during the send-off to the UK of Pru Life UK Chevening scholars Jennivabe Allan (2^nd from left), and Ana Lourdes Cosme (3^rd from right).

Pru Life UK, in partnership with the British Embassy Manila, is co-funding two Filipino Chevening scholars this year, to add to its pool of six scholar alumni since it started supporting the Chevening Scholarship Programme in 2018. Chevening, a UK government initiative, aims to develop global leaders and has a strong history of supporting Filipino scholars in pursuing studies in the UK.

In a world increasingly defined by conflict and environmental degradation, Filipino Chevening scholars, Jennivabe Allan and Ana Lourdes Cosme are leveraging their unique experiences to drive meaningful change.

Empowering Next-Gen Financial Literacy

Children aged 7 to 12 learn about Cha-Ching’s money-smart concepts, instilling financial literacy among the Filipino youth

Financial literacy is a critical tool for personal empowerment, equipping individuals with essential skills in money management, budgeting, and investing to make informed financial decisions and secure their future.

However, recent statistics from the Bangko Sentral ng Pilipinas (BSP) reveal a concerning state of financial literacy in the Philippines, with only two in 10 Filipinos scoring perfectly on basic financial questions and just 25% understanding fundamental financial concepts, according to the World Bank. This underscores the urgent need for enhanced financial education, especially among the youth.

As part of the International Youth celebration, Pru Life UK is igniting a vital conversation on fostering financial responsibility from a young age.

Through its Cha-Ching program, created by Prudence Foundation, the community investment arm in Asia and Africa of Prudential plc, Pru Life UK’s parent company, in partnership with Junior Achievement Philippines, Pru Life UK is leading the charge in instilling financial literacy in Filipino children aged 7 to 12.

Back-to-school safety: Pru Life UK partners with parents to protect children

Pru Life UK promotes essential safety habits for children

As a new school year begins, parents naturally worry about their children’s safety as they venture out into the world. From crossing streets to navigating school grounds, children face various risks that make safety a top concern.

According to UNICEF Philippines, the risk of road injuries for children spikes when they start school at age five, often leading to serious injuries or even tragedy. This underscores the importance of not only sending children off with a kiss but also equipping them with essential safety knowledge.

Parents aren’t alone in this mission. Pru Life UK, a leading life insurer, partners with parents to instill crucial safety habits in their children, especially during the back-to-school season.

Pru Life UK hosts nationwide events for aspiring financial advisors

Join Pru Life UK's Build Your 

Business Sessions this July!

In a bid to nurture entrepreneurial talent and drive financial security across the country, leading life insurer Pru Life UK is set to continue its series of Build Your Business (BYB) sessions throughout July.

Held both in-person and virtually nationwide, these sessions offer budding entrepreneurs valuable insights into building a sustainable and financially stable business in the life insurance industry.

By holding these sessions, Pru Life UK aims to expand its 38,000-strong agency force, ultimately contributing to the broader goal of securing the lives of more Filipino families.

Putting customers first: Pru Life UK unveils 'Our Reason is You'’ campaign

Leading life insurer Pru Life UK continues to champion its customers with its latest campaign, 'Our Reason is You’. It features heartwarming real-life client stories, underscoring the company’s dedication to putting its customers at the core of its business.

By understanding its customers’ evolving needs, Pru Life UK delivers its promise through life’s most challenging moments.

Pru Life UK clinches five Asia-Pacific Stevie ® Awards

The company remains at the forefront of the industry, setting new benchmarks for social responsibility and corporate citizenship

In photo: [L-R] Francis Macatulad, Asia Society for Social Improvement and Sustainable Transformation (ASSIST) Executive Director; Maricel Estavillo, Pru Life UK VP for Government Relations and Sustainability; Cecille Fontanilla, VP for Corporate Affairs; Lalaine Almazan, Asst. Manager for Corporate Communications; and Hannah Aman, Asst. Manager for Community Investments and Sustainability Partnerships

Leading life insurance company Pru Life UK has been awarded five accolades at the 2024 Asia-Pacific Stevie^® Awards, for its outstanding contributions to making a sustainable impact on the lives of many Filipino families.

The Asia-Pacific Stevie^® Awards is an esteemed business awards program, known for acknowledging excellence in organizations across the Asia-Pacific region. Among those recently awarded is Pru Life UK, underscoring the company's dedication to championing financial literacy and sustainability efforts.

Pru Life UK employees continue to take part in life-saving initiative

Pru Life UK employees at the blood donation drive with the Philippine Red Cross 

Pru Life UK’s commitment to supporting communities goes beyond financial education and inclusion. The leading life insurer also advocates health and safety protection, especially for families in need. In partnership with the Philippine Red Cross, Pru Life UK employees are engaged in blood donation drives, contributing to a safe and quality blood supply for the Filipino community.                              

The blood donation drive has been an integral part of Pru Life UK's community investment programs since 2016. To date, close to 500 bags of life-saving blood have been donated by PRU employees and agents. Sustainability Changemakers, Pru Life UK’s volunteerism program, engages its people to take part in supporting communities in need.

A source of strength through thick and thin

IN PHOTO: Cerila with her husband Neil during her treatment.

Life is full of uncertainties, and cancer is one of the toughest challenges families can face. Here, we share the story of one of our policyowners who found a lifeline in the form of insurance. For Cerila Espidillon, her insurance plan not only provided financial assistance but also served as a source of strength for her and her family, enabling them to confront the ordeal without worrying about the added burden of debt.

Espidillon shares her story of resilience and PRU Love:

Pru Life UK unveils a new dynamic space for its agile agency workforce with PRUHouse Makati

 In photo: (L-R) Diana Mercado, Head of Agency Growth; Francis Ortega, Chief Financial Officer; Sanjay Chakrabarty, President & Chief Executive Officer; Allan Tumbaga, Chief Customer and Marketing Officer; Marylin Detalla-Averia, Chief Agency Officer

Reaffirming its solid support for its expanding agency force—the largest in the industry—Pru Life UK inaugurates PRUHouse in Makati following the opening of its first PRUHouse in Ortigas in 2022.

The launch of PRUHouse Makati is pivotal given the growing need for hybrid work models and flexible arrangements. By providing a cutting-edge workspace that seamlessly integrates technology and design, Pru Life UK remains a frontrunner in driving workplace innovation and collaboration for its 42,000-strong agency force.

“PRUHouse Makati highlights our commitment to furthering the capabilities of our agency force to provide sound financial advice to our customers,” shared Allan Tumbaga, Executive Vice President & Chief Customer and Marketing Officer of Pru Life UK. “With this new PRUHouse, we aim to create an exciting and agile workplace enabling our growing agency force virtual connectivity and physical work venue, an environment conducive to collaboration, training, and development,” he added. 

Pru Life UK champions sustainable community empowerment with Community Investment initiatives

Residents of Bantayan Island during one of the development programs roll-out

Leading life insurer Pru Life UK solidifies its commitment to building resilient communities through impactful social initiatives. Anchored on its advocacies around financial education and inclusion, health and safety protection and climate adaptation, the company intensified its efforts through two community investment programs.

Recently recognized at the Asia-Pacific Stevie® Awards, Pru Life UK and Prudence Foundation’s Project PADAYON Bantayan Island and Cha-Ching Financial Literacy for Youth program are a testament to the company’s strong focus on sustainability.

The programs underscore Pru Life UK’s commitment to building long-term resilience for its customers and communities as part of its collective responsibility to create a better future for Filipinos and future generations.

Pru Life UK’s newest product guarantees 4% annual cash payout for 7 years

Customers also get 100% cash back and up to 125% coverage with PRULove Wealth

Leading life insurer Pru Life UK launches a new product designed to provide Filipinos life insurance coverage while also allowing them to earn returns with rates comparable with those from a high-yielding time deposit. PRULove Wealth uniquely offers 4% annual cash payout, 100% cash back, and up to 125% insurance coverage.*  

Regardless of market conditions, customers can rely on a guaranteed 4% annual payout based on the single premium paid. PRULove Wealth complements their traditional bank deposit and fixed income-generating financial assets. The steady earnings assure them and their families cash to celebrate life's milestones, boost personal savings, and provide an extra layer of financial cushion.  

Pru Life UK welcomes every future & every new year with PRU Love!

Agents, customers, and executives celebrate the Year of the Wood Dragon 

With a strengthened commitment to providing better financial protection for every Filipino, Pru Life UK celebrates the start of the Year of the Wood Dragon. Over 200 Pru Life UK leaders, agents, clients, and employees joined and wished everyone PRU Love during the festivities held at the heart of its Escolta branch in Binondo Manila.

The leading insurer maintains its top position in New Business Annual Premium Equivalent & total Premium Income from Variable Life Insurance products according to the Insurance Commission’s Life Insurance Sector Quarterly Statistics for Q3 2023. Read the recent NBAPE report.

Pru Life UK’s products are made accessible through its over 42,000 digitally-empowered agency workforce and like-minded partners.

Pru Life UK introduces PRULove for Life, an affordable & easy-pay insurance

Get lifetime coverage up to age 100 starting at Php 87 per day*

PRULove for Life, a limited-pay whole-life participating plan for as low as Php 87 per day* is now available for Filipinos and their loved ones.  

Tailored to meet the diverse needs of Filipinos at every stage of life, PRULove for Life is an ideal plan for families with children as young as newborns and individuals up to the age of 60. It is a great solution for Gen Zs and Ys who aim to secure personal independence and the well-being of their loved ones, as well as OFWs who strive to ensure essential life protection for their families while working abroad.

The flexible payment structure gives Filipinos the freedom to choose from payment terms that suit their needs. Short-term options of just 5 years or long-term flexibility of up to 10, 15, or 20 years enable customers to enjoy the product’s benefits without worrying about their finances. Customers can also get coverage until age 100, offering guaranteed lifetime protection and peace of mind for themselves and their loved ones.

Pru Life UK announces partnership with ATRAM

Pru Life UK and ATRAM recently formalized their strategic partnership with a signing ceremony led by (from left) Francis Ortega, Pru Life UK EVP and Chief Financial Officer; Eng Teng Wong, Pru Life UK President and Chief Executive Officer; Manuel Tordesillas, ATRAM Trust Corporation Chairman of the Board; and Michael Ferrer, ATRAM Group Chief Executive Officer.

Pru Life UK seals a strategic partnership with the ATRAM Group (ATRAM) as part of the Company’s growth strategy to fulfill the evolving needs of its growing customer base.

The leading life insurer will soon onboard ATRAM as its local fund manager. Its expertise and solid track record in asset and wealth management will complement Pru Life UK's superior selection of funds.

To achieve their shared goal of helping more Filipino families live wealthier, Pru Life UK and ATRAM will co-develop and launch more innovative and customer-centric investment solutions to further strengthen their investment performance for their customers.

Pru Life UK named International Life Insurer of the Year for third consecutive row

In photo: (2^nd from left) Allan Tumbaga, Pru Life UK Executive Vice President and Chief Customer & Marketing Officer; Atty. Em Vallente, Pru Life UK Senior Vice President and Chief ESG, Legal and Government Relations Officer; and Cecille Fontanilla, Pru Life UK Assistant Vice President and Head of Corporate Affairs.

Insurance Asia Awards, one of the prestigious recognition programs honoring the most outstanding insurance companies in Asia Pacific, cited

Pru Life UK as the International Life Insurer of the Year - Philippines for the third year. The award-giving body recognized Pru Life UK’s innovations, new products, strategic partnerships, and community investment initiatives related to youth financial literacy, climate health risk management, and OFW protection.

Pru Life UK opens new general agency offices in Mega Manila to serve more Filipinos

Rising Eagle Dynasty Life Insurance Agency Inc.

Board of Director and Unit Manager Michael Angelo Corral, Board of Director and Unit Manager Darwin Panganiban, Board of Director and Business Manager Michelle Panganiban, Corporate Secretary and Business Manager Jeric Kim Salcedo, District Manager Jonash Go, General Agency President and Unit Manager Jose Calmerin Jr., Jocelyn Go, Treasurer and Business Manager Charmaine Anne Manango, Board of Director and Unit Manager Kristina Mae Corpuz, Board of Director and Unit Manager Ericson Rodil and Vice President and Lead General Agency Director Esperanza Gregorio

Leading life insurer Pru Life UK continues to make life and health protection products even more accessible to Filipinos as it recently opened several agency offices in Metro Manila and Laguna.

Alpine Falcon Life Insurance Agency Inc. opened its office at B-12, Regalena Building, 9049 National Highway, Brgy. Turbina, Calamba, Laguna to serve more of Pru Life UK's customers. 

Meanwhile, two general agency offices welcomed Pru Life UK customers in Makati City. Skyeline Summit Life Insurance Agency Inc. unveiled its office at Sfo-D (2d) Classica Condominium, 112 H.V. Dela Costa Street, Salcedo Village and Rising Eagle Dynasty Life Insurance Agency Inc. started operations at Unit D, Ground Floor, Belvedere Tower Bdlg., San Miguel Ave., Ortigas Center, Pasig City.

Pru Life UK launches critical illness protection plan for Filipino families

A first in the market to cover up to four family members in one policy

Leading life insurer Pru Life UK launches PRUHealth FamLove, a protection plan that shares the critical illness coverage to up to four family members in one policy, a first-of-its-kind product in the market. This is available for all Filipino families, including same-sex or common-law partners, parents, and adoptive children.

PRUHealth FamLove is a yearly renewable protection plan that provides long-term coverage until age 85 (applicable when the premium is continuously paid), against high treatment and hospitalization costs due to critical illness.

According to a 2019 study by Mercer Marsh Benefits*, critical illness cost in the Philippines is the second most expensive in South East Asia. Lung cancer treatment costs can lead up to Php 2.78 million, stroke is for Php 1.8 million, while a heart attack is for Php 980,000**.

Pru Life UK launches free Personal Accident coverage to make life protection more accessible to Filipino families

With more Filipinos looking to secure their families’ future, leading life insurer Pru Life UK recently launched its Free Personal Accident coverage with the aim to make financial security more accessible to the public.

The free one-year accident coverage is  part of Pru Life UK’s efforts in helping Filipinos get the most out of life by making it easily available via Pulse, the insurer’s holistic health and wealth management solution for consumers.

“Protecting Filipinos and their families is one of Pru Life UK’s strongest advocacies. We launched the Free Personal Accident coverage through Pulse to show the public that having life protection doesn’t have to be complicated,” Pru Life UK President and Chief Executive Officer Eng Teng Wong shared.