AXA Philippines, one of the leading insurance companies in the country, recently received the Visionary Award from Vision Critical, an international firm that provides continuous customer intelligence to power companies with the collective wisdom of the people that matter to them. The winning entry was MyAXA Café, a branded online insight community that provides secure, ongoing, and real-time feedback from customers. Created in partnership with global service providers ABN Impact and Vision Critical, MyAXA Café is designed to generate faster, research-driven insight to help improve customer service and enhance customer satisfaction and loyalty. It also helps AXA create new and better products that are responsive to the needs of customers, while supporting an ongoing, two-way dialogue with them.
