Absolut teams up with local Filipino artists to help uplift spirits

 

It’s hard to look at the world today and deny that we are divided and conflicted. So many things are driving hate and negativity, tearing us apart when we all need help, solidarity, and positivity in these trying times.

In light of these challenges affecting society around the globe, Absolut Vodka wants to shine a light into this darkness. The popular vodka brand rallies behind a new tagline, “It’s In Our Spirit,” recognizing the power of the human spirit to triumph over adversity and reconnect a broken world.

Absolut 101

 

ESSENTIAL EXPERIENCE WITH 
ABSOLUT VODKA

ABSOLUT Vodka continues to create unique experiences as it hosts exclusive and intimate training events, giving value to the special partnership that ABSOLUT Vodka has with consumers in the international creative community. ABSOLUT 101 is a short course on the art and appreciation of quality vodka. Special guest speaker, Beverage Consultant and Brand Ambassador Bjorn Olsson, aims to pass on the amazing legacy of ABSOLUT Vodka, and cultivate the individual creativity of its consumers.

ABSOLUT Vodka, the third largest international spirits brand in the world, proudly hosts ABSOLUT 101, an informative brand seminar for fans and consumers to better understand their favorite ABSOLUT Vodka.  We were given a taste test to help us differentiate and appreciate the different flavors of Vodka,

ABSOLUT Vodka history dates back to 1879 when it was first made by Lars Olsson Smith, whose signature portrait is found on the medallion featured on every bottle of ABSOLUT. ABSOLUT Vodka was introduced to the global market in 1979, and since then all ABSOLUT products are produced in their one and only source--Ahus, Sweden. The raw materials that make ABSOLUT Vodka come from the surroundings, such as winter wheat, which are grown in the nearby fields, and water from the own well of ABSOLUT--deep down in pristine aquifers, unreachable by pollution and impurities.