SB19 and Apl.de.Ap are throwing a massive
house party on the music video of “Ready,”
the dance-pop track released under Sony Music Entertainment.
“The concept of the music video revolves around the guys being away for a while and returning home to mount a party of a lifetime,” Apl.de.Ap explains. “While shot in Manila, it’s designed to be purposely ambiguous in location, and the maximalist design is intentional. It represents the arrival of SB19 as an international act. It’s an honor to be celebrating with the next pride of the Philippines.”
Working
with Ben Mor
American filmmaker Ben
Mor, who has directed visuals for some of the biggest global pop icons in
recent memory, including Katy Perry, Britney Spears, John
Legend, NAS, and the Black Eyed Peas, helmed the MV. A good friend and frequent collaborator of
Apl.de.Ap, Mor has always been fascinated by the design language of this
country and has showcased it in many videos.
Apl.de.Ap
revealed, “We have worked together for years as he has shot many Black Eyed
Peas’ videos. The shoot was a bit of logistical madness because immediately
after this, he was off to Athens to shoot another cool music video.”
Despite
some logistical challenges, the 2 Proud act expressed satisfaction with
the final outcome. The Filipino-American rapper also revealed that he wanted to
showcase a visually cool part of the Philippines that was different from what
people usually see on postcards and in films.
“I
believe the house has a real aesthetic and character. But I let the
professionals take it from there.”
A fun
shoot
SB19’s
Pablo admitted that the creative process for the MV was different from anything
they’ve done as a group. This time around, they’ve worked with a more
Westernized approach, not completely relying on a storyboard.
“Apl.de.Ap
was fun to work with and very chill,” he said. “His energy was infectious! Even
the dancers and the talents gave their all. There’s never a dull moment in the
shoot.”
Justin
also raved about the experience of collaborating with Apl.de.Ap’s team. While
they’re used to embracing story-driven concepts for an MV, the youngest member
of the group shared in a statement that it felt great having fun on the shoot,
as if it didn’t feel like work at all.
“Somehow
it offered a refreshing reprieve,” he said.
“Ready”
marks a monumental collaboration between P-Pop kings SB19 and international
hip-hop superstar Apl.de.Ap. A shiny club number that
captures the sound of summer effortlessly regardless of the season, the
collaborative song was penned by the Black Eyed Peas resident rapper with Jean-Baptiste,
Vince Nantes, and Denzel. SB19’s Pablo and Josue (Radkidz), on
the other hand, contributed to the production of the track, adding final
touches and subtle sonic elements.
SB19 and Apl.de.Ap’s “Ready” is out now on all digital music platforms worldwide via Sony Music Entertainment. Watch the MV here.
About Sony
Music Entertainment
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