HONOR, the eminent global provider of smart devices, clinched the top spot among leading smartphone brands in the latest study conducted by the International Data Corporation (IDC). According to Antonio Wang, Vice President at IDC, HONOR secured a remarkable 17% share in the charts, with a staggering Year-over-Year (YoY) shipments surge of 123.3% in Quarter 1, 2024.
"Being part of a prestigious and competitive global technology company like HONOR, it's truly an honor for us. We're excited about the challenge ahead and fully committed to bringing technological breakthroughs and innovation to the Philippines. We aim to achieve significant milestones in this dynamic market,” said Stephen Cheng, Vice President of HONOR Philippines.
Moreover, HONOR’s overseas market has gained significant
growth during the past year with a 200% growth rate. By Q1 2024, HONOR has
entered more than 100 markets and ranked Top 5 in many markets including
Europe, Midde East, Latin America and Malaysia.
An HONOR Smartphone Produced Every 28.5 Seconds
HONOR consistently dedicates over 10% of its annual
income to Research and Development (R&D), with this commitment growing each
year. In the realm of AI exploration alone, HONOR has invested upwards of 10
billion CNY.
At present, HONOR boasts world-class R&D and
innovation capabilities, sustained by a team of over 8000 R&D professionals
spread across 7 R&D centers and over 100 innovative laboratories. The pace
of innovation is evident in the company's submission of over 300 new patent
applications monthly.
Notably, HONOR has achieved an impressive 85% automation
rate in its intelligent production line. This level of efficiency enables the
manufacturing of a smartphone every 28.5 seconds, showcasing the brand's
commitment to cutting-edge technology and streamlined production processes.
Emerging Battery
Innovations from Automobile Industry to Smartphones
HONOR has unveiled its innovative approach to pushing the
boundaries of material and structural technology, particularly evident in the
Magic Series.
Breaking new ground, HONOR became the first brand to
integrate emerging battery innovations from the automotive industry into
smartphones, introducing the all-new Second-generation Silicon-carbon Battery
to the HONOR Magic6 Series. With a theoretical capacity of 3579mAh/g for a pure
silicon-based anode, this technology surpasses graphite by a remarkable
tenfold. This development, akin to advancements seen in companies like Tesla,
promises exceptional battery life and consistent performance.
Additionally, the Nano Crystal Shield featured in the
HONOR Magic6 Pro is another testament to the brand's commitment to innovation.
Through the utilization of advanced materials boasting a 50% improvement in
crystal density, the Magic6 Pro achieves a shock absorption capability up to
ten times greater than before. This enhancement ensures unparalleled
durability, securing the device against accidental drops and impacts.
AI Falcon Camera System
Responding to the surge in popularity of
"sportography" and the escalating importance of Artificial
Intelligence (AI), smartphone manufacturers are doubling down on efforts to
enhance capture speed and image clarity. With this, HONOR has taken proactive
strides to spearhead camera innovation in the industry, with the HONOR Magic
Series boasting a distinctive AI falcon camera system.
In the Image Lab located in Shenzhen, HONOR has embraced the All-scenarios Automated Comprehensive Photographic Testing System. This revolutionary approach enables the optimization of the HONOR Image Engine across an extensive array of anticipated scenarios, ensuring unparalleled performance in diverse shooting conditions. Additionally, HONOR has introduced proprietary testing equipment, a pivotal contribution to achieving the industry-leading focus accuracy of the 1200-point LiDAR Matrix Auto Focus System, notably featured in the Porsche Design HONOR Magic6 RSR.
About HONOR
HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.
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