The popular loveteam known as “FranSeth” was the band’s unanimous pick for the leads
Francine Diaz and Seth Fedelin take
center stage as friends who secretly like each other in the music video of NOBITA’s “Tayo Na Lang,” out today via Sony
Music Entertainment.
This marks the second time that the
popular loveteam known as “FranSeth” has starred in a music video,
following their much-buzzed stint as a young couple in Ace Banzuelo’s
viral hit “Muli” in 2022.
According to MV director Jeff Valencia, Francine and Seth were unanimously the first choice of the band for this project.
“The members of NOBITA are fans of
Franseth,” Valencia reveals. “But more than their preference, there’s something
about Francine and Seth that exudes both chemistry and enigma. It felt like the
song was specifically written for them. That’s how good and natural their
performance was.”
Set in a slumber party with a group of
friends enjoying a fun-filled nightcap, the visual narrative fits perfectly
with the song’s heartfelt earnestness and feel-good vibe, but takes a different
turn towards the end.
“The plot twist is something that is
non-negotiable on our part,” shares lead vocalist and acoustic guitarist Jaeson
Felisimino. “The journey matters the most, for sure, but there’s so much weight
in the things that we least expect. We’re grateful to our friend Jeff Valencia
for turning our vision into a reality.”
Just in time for the Valentine season,
NOBITA released “Tayo Na Lang” on all digital music platforms at midnight on
February 14, 2024. The alt-pop ballad garnered significant attention on the day
of its release, with #StreamTAYONALANGonSpotify becoming a trending
topic.
“Tayo Na Lang” is written by Jaeson
Felismino, Sam Aquino II, and Mark Quintero, with co-production by Brian Lotho.
The track sounds classic NOBITA in terms of musicality and arrangement,
creating a wonderfully dreamy backdrop that conveys those early days of passion
and longing.
“We just want to make songs that reflect
the state that we’re in,” shares NOBITA in a press statement. “We also care
about delivering good songs that stand the test of time. We hope Tayo Na
Lang makes the cut and will be remembered as the song that inspired our
audience in a positive way.”
NOBITA’s “Tayo Na Lang” is out now on all digital music platforms worldwide via Sony Music Entertainment. Watch the music video here.
About Sony Music Entertainment
At Sony Music Entertainment, we
honor the creative journey. Our creators shape movements, culture, communities,
even history. And we’ve played a pioneering role in music history, from establishing
the first-ever music label to inventing the flat disc record. We’ve nurtured
some of music’s most iconic artists and produced some of the most influential
recordings of all time. Today, we work in more than 100 countries, supporting a
diverse and distinctive roster of talented creators at every level and on every
stage. Situated at the intersection of music, entertainment, and technology, we
bring imagination and expertise to emerging products and platforms, embrace new
business models, and employ breakthrough tools—all to support the creative
community’s experimentation, risk-taking, and growth. And we form deep,
trusted, cause-based partnerships to uplift and empower communities around the
world. Sony Music Entertainment is part of the global Sony family. Learn more
about our creators and labels here.
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