Home Credit deepens its commitment to Filipino consumers in pursuing life’s dreams through “Para sa Life"
Home Credit Philippines (HCPH), the country’s leading consumer finance company, launches “Para sa Life” campaign that shares a message of hope for a better life for Filipinos. This new initiative of Home Credit is launched through a campaign video with a song performed by Filipino singer-songwriter Moira dela Torre.
With the hope to inspire new beginnings, Home Credit positions itself as a reliable financial partner that assists Filipinos as they begin a new chapter in life. Apart from providing financial assistance and literacy, Home Credit aims to empower Filipinos to claim what they deserve and to jump-start a new life through various opportunities they offer.
“This new song of Home Credit encapsulates the brand’s promise of companionship through the use of their easily accessible and affordable finance products, especially for the underbanked and underserved customers. Furthermore, the song relays that Home Credit is ideal for young families and starting individuals who aspire to establish their lifelong plans and helping them turn small dreams into reality," shares Sheila Paul, HCPH’s Chief Marketing Officer.
The campaign video is posted on Home Credit’s Facebook and YouTube pages.
A guide “Para sa Life”
More than a financial service provider, Home Credit also promotes inclusivity and gives opportunities to all Filipinos through various platforms.
Aside from the new song and to continue its campaign for financial literacy Home Credit will be launching “Payo Para sa Life”, a two-minute daily radio show. The show is produced in partnership with Manila Broadcasting Company (MBC), and local independent media agency PraXis.
The show aims to reach different communities and individuals across the country to discuss fundamental financial literacy issues and to educate them about the intricacies of finance, from primary budgeting to help them make the most practical personal purchases. The radio show airs on DZRH primetime between 4:00 to 5:00 a.m. daily.
Home Credit continues to serve its consumers with safe and world-class financial services and champions financial inclusion and literacy even in these uncertain times while exercising its core principles, promoting sustainability and social responsibility. It remains steadfast in guiding Filipinos in every step of their journey towards securing a better and brighter life ahead.
Learn the latest updates from Home Credit Philippines by visiting their official website www.homecredit.ph. You may also follow them on their official Facebook, Instagram, and TikTok accounts. Customers are encouraged to download the My Home Credit app on Google Play to learn more about the latest promos and see what’s new in the Marketplace.
About
Home Credit Philippines
Home Credit Philippines (“HCPH”) is a consumer
finance provider that promotes the principles of financial inclusion and
safe lending, providing world-class financing services to qualified customers,
often first-time borrowers. Home Credit arrived in the Philippines back in 2013
and within 8 years, has helped more than 8 million customers buy the things
they need through fast, convenient, and affordable financing in thousands of
stores around the country. In 2019, HCPH was also granted the license to
operate as a credit card issuer by Bangko Sentral ng Pilipinas
(BSP), making it the first and only non-bank institution in the country to
issue credit cards. HCPH continues to expand its digital and online presence,
and now has over 8 million users of its My Home Credit App. HCPH is part of the
Home Credit Group, an international
consumer finance provider. More
information on HCPH is available at www.homecredit.ph.
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