Thursday, March 24, 2022

Xiaomi 12 Series Launches in the Philippines

Xiaomi today announced the launch of the all-new flagship Xiaomi 12 Series for the Philippine market – the Xiaomi 12 Pro and Xiaomi 12.

Designed to empower users around the world with a cutting-edge videography studio and entertainment powerhouse, Xiaomi 12 Series delivers impressive advancements in Xiaomi’s AI algorithm, flagship processing power, and an all-round elevated experience.

Market Availability

Xiaomi 12 Pro 12+256GB will retail at PHP 48,999 and Xiaomi 12 8+256GB will available for PHP 39,999 as early as March 24.

Those who pre-order in Xiaomi’s official online and authorized retail stores from March 24 to April 1 can also score amazing deals. Xiaomi 12 Pro 12+256GB buyers will be getting a free Mi TV P1 43” while those who purchase a Xiaomi 12 8+256GB will receive a free Mi TV P1 32”. Freebies are subject to stock availability.

Also launched with the Xiaomi 12 Series are the new Xiaomi Watch S1 and Xiaomi Watch S1 Active, Xiaomi Buds 3 and 3T Pro, and the Xiaomi Handheld Vacuum G11, which will come with their own deals and freebies from March 24 to 25 on Shopee and March 27 to 28 on Lazada.

The Xiaomi Watch S1 will be available at an early bird price of PHP 9,999 from its SRP of PHP 10,999 and will come with a free Mi Body Composition Scale 2 worth PHP 1,499 while you can get the Xiaomi Watch S1 Active at a discounted price of PHP 7,499 and will come with a free Xiaomi Sports Fanny Pack.

The Xiaomi Buds 3T Pro will be selling for only PHP 5,999 from its original price of PHP 6,999, while the Xiaomi Buds 3 will also be available for a discounted price from PHP 4,999 to PHP 3,999. Both will also come with a free Xiaomi Sports Fanny Pack.

Lastly, the Xiaomi Handheld Vacuum G11 will also be on sale for only PHP 15,999 from its SRP of PHP 17,999.

Capture cinematic shots at any time

Xiaomi 12 Series enables users to record studio-quality shots no matter the scenario, be it challenging lighting conditions or moving objects. Both phones boast a pro-grade triple camera array for versatile shooting, starring a massive 50MP main wide angle camera, with 8K recording capabilities on both Xiaomi 12 Pro and Xiaomi 12.

Xiaomi 12 Pro stands out with its state-of-the-art triple 50MP array, which features a cutting-edge Sony IMX707 ultra-large main sensor. This sensor is capable of catching large amounts of light and empowers advanced imaging capabilities with faster focus speeds and increased color accuracy. Xiaomi 12 features a 13MP ultra-wide angle camera, along with a 5MP telemacro camera, for filming life from different perspectives.

Beyond impressive hardware, Xiaomi 12 Pro and Xiaomi 12 also advance Xiaomi’s proprietary AI algorithms. These innovations make it easier than ever for users to record every moment the way they want to, even in low-light or moving subjects. Xiaomi ProFocus intelligently identifies and tracks objects, preventing blurring or out-of-focus shots of moving or veiled subjects. These advancements also include eye and face auto focus capabilities. Ultra Night Video uses Xiaomi’s proprietary algorithms to record video even under extreme low-light, meaning moody, atmospheric shots are clearer than ever.

Available on both devices, One-click AI Cinema offers numerous creative options for show-stopping video editing, such as Parallel World, Freeze Frame Video, and Magic Zoom modes.

Flagship processing, unprecedented performance and power-efficiency

Flagship experience requires flagship performance. Xiaomi 12 Series features advanced Qualcomm® SnapdragonTM mobile platforms. Xiaomi 12 Pro and Xiaomi 12 boast a Snapdragon® 8 Gen 1 processor – Qualcomm's most advanced mobile platform. Built on a 4nm process, this processor also boosts GPU graphic rendering capabilities by 30% and energy efficiency by 25% when compared to the previous generation1. Both devices come with UFS 3.1 exceptional loading and data transfer speeds, along with LPDDR5 RAM for memory speeds up to 6,400Mbps.

For optimal product experience, Xiaomi 12 Series packs high-performing cooling systems, bolstered by a super-large vapor chamber and multiple layers of graphite to offer a leading-cooling capability.

All-around elevated entertainment experiences

Xiaomi 12 Series not only lets users capture every moment in exquisite detail, but also allows them to relive those moments in astonishing detail via an exceptional entertainment experience.

All devices offer vivid viewing on an AMOLED Dot Display rated A+ by DisplayMate, and with TrueColor support. For added peace of mind, the display features scratch-resistant Corning® Gorilla® Glass Victus®, and supports Dolby Vision®, industry’s leading imaging technology that brings your content to life with vibrant color and details. Xiaomi 12 Series also supports HDR 10+. Xiaomi 12 Pro is SGS Eye Care Display Certified, showing care for users’ long-term visual health during marathon sessions.

Meanwhile, Xiaomi 12 Pro redefines flagship display with incredibly smooth viewing, scrolling, swiping, and sliding. The device’s highly power-efficient 6.73-inch WQHD+ display leverages AdaptiveSync Pro to intelligently adjust dynamic LTPO display between 1Hz and 120Hz based on content.

Xiaomi 12 delivers Xiaomi’s most colorful smartphone display to date, with more than 68 billion colors on 6.28-inch full-HD+ displays. Both feature 120Hz AdaptiveSync, for an impressively high-definition, vibrant, and flicker-free display that conveys every detail.

No cinematic experience is truly complete without pro-grade audio. Xiaomi 12 Series features SOUND BY Harmon Kardon, and creates an immersive audio experience powered by Dolby Atmos®, delivering spatial sound with rich detail, clarity, and realism across all your favorite entertainment. Xiaomi 12 Pro’s quad speakers – in the form of two tweeters and two woofers – deliver clear details and cover an astounding range of sound, while Xiaomi 12 delivers balanced stereo sound ideal for immersive gaming or video.

To optimize core user experience further, Xiaomi 12 Series incorporates MIUI 13, released globally earlier this year. The update includes faster storage, higher background process efficiency, smarter processing, and longer battery life. New features in the upgraded experience include Xiaomi’s proprietary Liquid Storage, Atomized Memory, Focused Algorithms, and Smart Balance.

Next-generation charging

To ensure Xiaomi 12 Series delivers pro-grade cinematic and entertainment experiences all day, the devices deliver next-level charging speed and safety.

Xiaomi 12 Pro features the incredibly fast 120W Xiaomi HyperCharge. With a 4,600mAh battery fully charged in just 18 minutes using Boost mode, Xiaomi 12 Pro delivers next-generation charging capabilities that keep up with user demands2.

Xiaomi 12 fits 4,500mAh batteries into compact body designs. Both devices support 67W wired turbo charging for speedy power-up. Xiaomi 12 Pro and Xiaomi 12 also support 50W wireless charging and 10W reverse charging.

Xiaomi 12 Pro and Xiaomi 12 both leverage Xiaomi AdaptiveCharge, a smart charging algorithm that learns and adapts to charging habits, which prolongs battery life.

Flagship capabilities packaged in an iconic design

These portable pocket-sized studios fit comfortably in the palm of your hand thanks to Xiaomi 12 Series’ iconic and user-centered design. Slimmer high-capacity batteries and a narrower ridge gap save precious space within the device. Xiaomi 12 Pro’s 6.73-inch display is encased in a sleek middle frame with sophisticated 3D curves. Meanwhile, Xiaomi 12’s 6.28-inch display measures just 69.9mm in width and is accented by smooth curves for a perfect fit3. Both devices are available in Gray, Purple, and Blue.

Xiaomi 12 Series Quick Specs

 

Xiaomi 12 Pro

Xiaomi 12

Display  

120Hz 6.73” AMOLED Dot Display 

DisplayMate A+ 

Samsung E5 material 

Aspect ratio: 20:9 

WQHD+, 3200 x 1440 

TrueColor 

HBM 1,000 nits (typ),

1,500 nits peak brightness(typ) 

Contrast ratio: 8,000,000:1(typ) 

16,000 level brightness adjustment 

Dynamic 120Hz LTPO 

Micro Lens 

AdaptiveSync Pro 

Up to 480Hz touch sampling rate 

Dolby Vision, HDR 10+ support 

360° ambient light sensor 

SGS Eye Care Display Certification 

X-axis linear vibration motor 

120Hz 6.28" AMOLED Dot Display 

DisplayMate A+ 

Aspect ratio: 20:9 

FHD+, 2400 x 1080 

TrueColor 

1,100 nits peak brightness(typ) 

Contrast ratio: 5,000,000:1(typ) 

16,000 brightness adjustment 

Over 68 billion colors 

Dolby Vision®, HDR 10+ support 

120Hz AdaptiveSync 

Up to 480Hz touch sampling rate 

360° ambient light sensor 

Low blue light certification 

X-axis linear vibration motor 

Rear Camera  

• 50MP wide angle camera 

- IMX707, f/1.9 

- 1/1.28” 7P lens 

- 2.44 μm 4-in-1 Super Pixel 

- 8K recording 

- 4K HDR 10+ recording 

- Ultra Night Video, One-click AI cinema 

- Xiaomi ProFocus (Motion tracking focus/ Motion Capture/Eye tracking focus) 

- Ultra Night Photo, Portrait Night mode 

• 50MP ultra-wide angle camera 

- 115° FOV, f/2.2 

• 50MP telephoto camera 

- 48mm equivalent focal length, f/1.9 

• Night mode (wide/ultra-wide/telephoto) 

• 50MP mode (wide/ultra-wide/telephoto) 

• 50MP wide angle camera 

- f/1.88, 6P lens 

- 2μm 4-in-1 Super Pixel 

- 8K recording 

- 4K HDR 10+ recording 

- Ultra Night Video, One-click AI cinema 

- Xiaomi ProFocus (Motion tracking focus/Eye tracking focus/ Motion Capture) 

- Portait Night mode, Portrait HDR 

• 13MP ultra-wide angle camera 

- 123° FOV, f/2.4 

• 5MP telemacro camera 

- 50mm equivalent focal length, Auto Focus 

• Night mode (wide/ultra wide) 

Front Camera  

32MP in-display selfie camera 

f/2.45, 1.4μm 4-in-1 Super Pixel 

HDR 10+ recording 

Selfie Night mode, AI portrait video 

32MP in-display selfie camera 

f/2.45, 1.4μm 4-in-1 Super Pixel 

HDR 10+ recording, AI portrait video, Selfie Night mode 

Dimensions3 & Weight3  

163.60mm x 74.60mm x 8.16mm 

205g

152.70mm x 69.90mm x 8.16mm 

180g 

Processor  

SnapdragonTM 8 Gen 1 

4nm power-efficient manufacturing process 

ARM-V9: 

1x ARM Cortex-X2 @ 3.0GHz 

3x ARM Cortex-A710 @ 2.5GHz 

4x ARM Cortex-A510 @ 1.8GHz 

Qualcomm® Adreno™ 

LiquidCool Technology 

MIUI 13 with Android 12 

SnapdragonTM 8 Gen 1 

4nm power-efficient manufacturing process 

ARM-V9: 

1x ARM Cortex-X2 @ 3.0GHz 

3x ARM Cortex-A710 @ 2.5GHz 

4x ARM Cortex-A510 @ 1.8GHz 

Qualcomm® Adreno™ 

LiquidCool Technology 

MIUI 13 with Android 12 

RAM+ROM  

LPDDR5 RAM  

UFS 3.1 storage 

LPDDR5 RAM  

UFS 3.1 storage 

Audio  

Quad speakers 

SOUND BY Harman Kardon 

Dolby Atmos® 

Symmetrical dual speakers  

SOUND BY Harman Kardon 

Dolby Atmos® 

Charging  

4,600mAh battery (typ) 

120W wired  

Xiaomi HyperCharge 

50W wireless turbo charging 

10W reverse wireless charging 

Xiaomi AdaptiveCharge 

4,500mAh (typ) battery 

67W wired turbo charging 

50W wireless turbo charging 

10W reverse wireless charging 

Xiaomi AdaptiveCharge 

Connectivity  

Type-C 

Dual SIM, dual 5G standby5

Supports NFC6

Bluetooth 5.2 

5G 

Wi-Fi 6/ Wi-Fi 6E7 

Type-C 

Dual SIM, dual 5G standby5

Supports NFC6 

Bluetooth 5.2 

5G 

Wi-Fi 6/ Wi-Fi 6E 7

Available Colors  

Gray, Purple, and Blue 

Gray, Purple, and Blue 

5 5G connectivity may vary based on region availability and local operator support.
6
NFC availability may vary between markets.
7
Wi-Fi 6/Wi-Fi 6E connectivity may vary based on region availability and local network. For most countries and areas, Wi-Fi 6 is not supported by the devices and needs to be added via OTA where applicable.

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked no. 3 globally in 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, more than 400 million smart devices connected to its platform as of September 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://www.mi.com/global/discover/newsroom

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