With a simple online event, Nestlé Philippines, one of the country’s top corporations and a leading Nestlé market worldwide, marked its 110th year by committing to intensify its programs as a Kasambuhay for Good – a trusted companion in life – for society and the planet as the COVID-19 pandemic continues.
“We are honored to have been welcomed into countless homes, with our products serving the nutritional requirements of Filipinos through various stages of life, and our programs aiming to make a difference for people and the environment,” said company Chairman and CEO Kais Marzouki.
Kasambuhay for good
Arlene Tan-Bantoto, SVP and Head of Corporate Affairs, Communications and Sustainability, said: “We recognize that above and beyond commercial success, we strive to create shared value in ways that are good for business, for people and the planet, addressing major needs and challenges. This is integral to our business strategies so the more we grow, the better the value we give back to society. Being a Kasambuhay for good, we will sustain our initiatives as we evolve and intensify them, and further enhance their relevance in the next 110 years and beyond.”
Nestlé pioneers efforts that help enable millions of children and families to lead healthier, happier lives such as Nestlé Wellness Campus, MILO Home Court, MAGGI Sarap Sustansya Kusinaskwela, and BEAR BRAND Batang Matibay Awards; enhance the quality of life of Filipino coffee farmers through the NESCAFÉ Plan; and strive for zero impact on the environment through its plastic waste and climate change initiatives.
As a highlight of its 110th year, Nestlé is distributing P110 million worth of its products to families in 110 cities, municipalities and provinces across the Philippines with the help of partners including local government units and the Philippine Red Cross. The initiative comes in the face of the pandemic, with recipients living in communities where Nestlé operates, as well as coffee farmers.
Nurturing partnerships
Batangas Governor Hermilando Mandanas, Makati Mayor Mar-len Abigail Binay, Manila Mayor Francisco Domagoso, Pasig Mayor Vico Sotto, and San Juan Mayor Francis Zamora of San Juan expressed their appreciation to Nestlé for sharing its products with their communities.
Senator Joel Villanueva said: “Napakadami niyo pong natulungan, napakadami niyo pong napasaya, napalusog, at higit sa lahat nabigyan ng magandang buhay. Ipagpatuloy po ninyo ang inyong adhikain at kami pong lahat ay nakasuporta at saludo sa inyo.”
(You have helped so many people, brought them much happiness, made them healthy, and more than anything else, given them a good life. As you continue to pursue your goals, we all support and salute you.)
Agriculture Secretary William Dar said: “With your commitment and sincerity, you have time and again proven your worth and have gained much deserved recognition. With your services, the community has gained a lot. Despite the decline in our local coffee production over the years, we recognize your goal of reenergizing our local coffee industry through the NESCAFÉ Plan which helps future generations of local coffee growers, providing training to our young coffee farmers. May the journey of Nestlé Philippines continue for many more years.”
Secretary Ramon Lopez of the Department of Trade and Industry congratulated Nestle on its 110th anniversary in the Philippines. “We at the Department of Trade and Industry value the partnership we have fostered with Nestlé Philippines. In 2020, Nestlé's participation in our RAPID program in DTI yielded positive results in helping turn Filipino farmers into agripreneurs or agri entrepreneurs by assisting them in their financing needs to grow their farms. They are committed to its business in the country that creates jobs for the Filipinos and forges meaningful partnerships with the national government. What's more, Nestlé announced last month that they are supporting the DTI's Tatak: Matatag na Negosyo (TMN) movement to help assure micro stores, to become more resilient and sustainable stores, amidst the pandemic. Let me congratulate Nestlé Philippines again for this momentous anniversary, and for being our Kasambuhay for more than 100 years. We hope to sustain and further strengthen our partnership towards serving more Filipinos, especially now that we are still facing challenges brought about by the pandemic.
As it moves forward, the Good Food, Good Life company aims to strengthen its efforts to contribute to nation-building, nourish future generations, help enhance the lives of Filipinos, and care for the planet. It commits to advance its role as a Kasambuhay, a stronger force for good, in life and for life.
