For four days starting January 21st, LG visited the main evacuation centers in the Taal area and staged its popular Laundry Love program, beginning with Alfonso Central School for the first two days, then Kaylaway National Highschool and DOH Rehab Center the following days. LG brought with them ten of their heavy duty washing machines, hoping to give the evacuees access to clean and volcanic ash-free clothing, both from their own belongings and from the donations received as well. Aside from the Laundry Love campaign, LG also conducted medical missions in the area to give physical and optical checkups for the evacuees.
LG PH Managing Director Inkwun Heo spearheaded the initiative immediately upon learning of the plight of those affected by Taal’s eruption. “Our heart is with the Filipino people. Corporate Social Responsibility is the backbone of what we do at LG. We sincerely hope that the worst is over for the Taal community, but rest assured that LG will always be there to help in any way we can.”
Life's about more than having the latest technology, rather, it's about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products, that prepare Filipinos for their greatest moments. LG promises to bring "Innovation for a Better Life" nationwide - from Luzon, to Visayas, and Mindanao.
For more details, log on to lg.com/ph, like @LGPhilippines on Facebook and follow @LGPhilippines on Instagram.
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