Thursday, February 21, 2019

2018’s most popular property type and location


Interested in finding out the most popular property types and locations for the past year? Property24, the country’s fastest growing real estate property portal, and OLX, the world’s leading classifieds platform, have gathered data from January to November 2018 to identify which specific property type and location Filipinos are looking for.

“The vast number of property listings on OLX and Property24 enables us to study what our users are searching for,” said Tina Bautista, Head of Real Estate for OLX Philippines and Property24. “Through this data, we get to understand our users better and see their real estate property preference in terms of location, property type, and budget.”



In Metro Manila, where condominiums are the most popular property type, Quezon City is the top choice with 27 percent of users searching the location for possibilities. Pasig City is second with 14 percent, followed by Makati City with 12, Mandaluyong City with 9 percent and Parañaque City with 8 percent. The most searched price range for condominiums in Metro Manila is P1 million to P5 million, which is equivalent to studio to two-bedroom units.

In provincial areas, house and lot is the preferred property type with Cebu City leading at 9 percent as the most searched city. Angeles City comes close with 8 percent, Tagaytay and Antipolo are tied at 7 percent. Santa Rosa makes it to the top five most searched provincial cities with 5 percent. In terms of price range, most users are searching for a house and lot worth P1 million to P3 million.

In the province of Cebu, the most popular property type is house and lot, having 55 percent of searches in the area. Cebuanos recorded P5 million to P10 million as the most popular budget for this property type. The condominium is the next most searched residential property type with 37 percent of the search volume, and townhouse got 8 percent. In terms of location, some 62 percent has made Cebu as the most searched city. Also in the top five cities are Lapu-Lapu City with 12 percent, Mandaue City with 7 percent, Talisay City with 5 percent and Minglanilla with 3 percent.

For Davao region, house and lot remains the preferred property type, with 88 percent choosing Davao as the top city where they look for property. Samal Island Garden City is the choice of 8 percent, Digos of 2 percent, Tagum of 1 percent and Panabo with 0.4 percent. In terms of price range, most users are searching for a house and lot worth P1 million to P3 million.

Property24 and OLX Philippines are part of the OLX Group, the world’s leading classifieds platform in growth markets. The platforms’ partnership, dubbed as “The Power of Two,” and brings together the country’s top real estate portal and the biggest buy and sell community. Posting on Property24 entitles the real estate seller to cross-sell with the massive audience of OLX.

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