The IPRA GWA judges flew to Brussels, Belgium to make their final decisions: little knowing the atmosphere of the Belgian capital would be charged with World Cup fever. The jury comprised judges from all over the world including: Austria, Belgium, Bulgaria, Finland, Holland, Russia, Saudi Arabia, Turkey and the UK.
“This year the competition showed method, excellent planning and superb creativity,” explains Bart de Vries, IPRA’s President and chairman of the jury: "It was good to see our new categories of Influencer Management and Sport PR attracting quality entries. Some entries moved the heartstrings and others made us laugh."
The prestigious Grand Prix was also chosen but the judges have been sworn to secrecy. Along with the UN award for PR with an objective of meeting one of the UN’s Sustainable Development Goals, the Grand Prix will be announced at the Golden World Awards Gala Dinner in Barcelona, Spain on 19 October 2018. “I look forward to meeting all the 80 winners in Barcelona,” adds Bart de Vries.
Background to IPRA
IPRA, the International Public Relations Association, is the leading global network for Public Relations professionals. Membership is individual not corporate. It aims to further the development of open communication and the ethical practice of public relations. IPRA fulfils this aim through networking opportunities, its code of conduct and intellectual leadership of the profession. IPRA is the organiser of the annual Golden World Awards for excellence – PR's global awards scheme. With 60 years of experience, IPRA, recognised by the United Nations, is now present throughout the world wherever public relations are practiced. IPRA welcomes all those within the profession who share its aim and who wish to be part of the IPRA worldwide fellowship. For more information please visit: www.ipra.org.
Background to the Golden World Awards for Excellence
The annual IPRA Golden World Awards (GWA) initiative, established in 1990, recognizes excellence in public relations practice worldwide in a variety of categories. Recipients of the award take particular pride in the recognition granted to their entry as meeting international standards of excellence in public relations. An overall IPRA Grand Prix for Excellence is presented each year to the entry judged as representing the highest standards that year. While there are many national and regional PR awards, there is only one truly global scheme: the GWA.
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