– adidas Originals releases new updates of P.O.D System footwear with a series of images underpinning the notion ‘Great alone, better-together’-
– Engineered with a podular sole unit, P.O.D System is derived from adidas collective memory to create a new tooling built for purpose –
– The series of images translates the combination of nostalgia and progression and captures the fluidity and freedom of movement that characterizes the P.O.D-S3.1 silhouette –
Set against the hot and hazy backdrop of a typical west coast city, the campaign translates the combination of nostalgia and progression that underpins the P.O.D. System into a clear visual context, whilst the dynamic nature of the images place a firm focus on the fluidity and freedom of movement that characterizes the P.O.D-S3.1 silhouette.
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About adidas Originals
Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.