Disney Parks’ first Marvel ride calls upon guests to join a high-flying adventure set against iconic views of Hong Kong
97% of surveyed guests saying the experience exceeded or met expectations
Disney Parks’ first Marvel-themed ride, Iron Man Experience,
made its grand debut last January 11 at Hong Kong Disneyland. The
experience calls on all boys and girls and men and women, both young and
young-at-heart, to team up with families and friends and unleash the
Super Hero within in a high-flying adventure alongside Iron Man.
Eminent innovator and
pioneer Tony Stark staged the spectacular Stark Expo in Tomorrowland to
take guests on an adventure, starting with closely examining innovations
old and new from Stark Industries. There are opportunities to meet Iron
Man in person during the adventure, and to try on the Iron Man armor
virtually. The grand finale is boarding a special Expo-edition Iron Wing
flight vehicle and flying alongside Iron Man in the Hong Kong sky for a
panoramic view of the innovatively-powered Hong Kong Stark Tower, but
be prepared for a battle against the evil forces of Hydra in the
immersive multi-sensory motion experience.
This first Iron Man
ride-through attraction and immersive interactive experience will truly
make Hong Kong proud, as more than 70 Imagineers from the city
contributed their innovative talent working hand in hand with the
international Imagineering team and the Marvel team to create this
world’s first Iron Man-themed area.
The grand opening
ceremony of the much-awaited Iron Man Experience at the theme park today
was officiated by the honorable C.Y. Leung, Chief Executive of the Hong
Kong Special Administrative Region Government, and Bob Chapek, chairman
of Walt Disney Parks and Resorts.
"We are always pushing
the boundaries of creativity and innovation so that our guests can step
into the magical worlds of their favorite stories and meet their most
beloved characters," said Chapek. "We're thrilled to be adding the
high-tech, action-packed universe of Marvel to Hong Kong Disneyland, and
we'll continue building on it as we move into the resort's next phase
of expansion.
and Stark Industries’ creations set the scene for high-flying adventure
Following the previous showcase in New York in 2010, Tony Stark (aka Iron Man) has selected Tomorrowland in Hong Kong Disneyland to host the new Stark Expo to show off the latest high-tech creations of Stark Industries.
The innovations are extensively displayed in four exhibition halls: the Hall of Legacy, the Hall of Protection, the Hall of Energy and the Hall of Mobility.
Iron Man’s artificial intelligence computer system J.A.R.V.I.S. and
Wendy Wong, vice president of Stark Industries Asia, are guides taking
guests through the impressive range of exhibits, from Captain America’s
prototype shield to Iron Man Mark III suit, the first miniaturized Arc
Reactor, the unbreakable Stark Everglass, the MyJARVIS intelligent home
system, StarkVision Glasses and a collection of Iron Wings designed for
different functions.
Guests will then board
Tony Stark’s latest innovation — the Expo Edition Iron Wing Mark VIII,
to embark on the once-in-a-lifetime Iron Man Experience.
Battling against the evil forces of Hydra alongside Iron Man
The park has spent more than three years to design and create Iron Man Experience — complete with flight simulators, 3-D projection, surround sound and other special effects that immerse guests in the Marvel story of a battle with the evil forces of Hydra.
For information on attractions and vacations at Hong Kong Disneyland Resort, visit hongkongdisneyland.com or call (852) 3550-3388.
The park has spent more than three years to design and create Iron Man Experience — complete with flight simulators, 3-D projection, surround sound and other special effects that immerse guests in the Marvel story of a battle with the evil forces of Hydra.
For the first time,
the park has integrated strong Hong Kong elements into a park attraction
by using Hong Kong and its skyline for the fly-through ride. After
putting on a pair of StarkVision glasses and taking off on Stark
Industries’ special 45-passenger Expo Edition Iron Wing, guests will
make their way to the Hong Kong Stark Tower powered by the Arc Reactor
and speed alongside Iron Man through streets that resemble those in West
Kowloon and downtown, and fly over iconic Hong Kong landmarks like the
Tsing Ma Bridge, Victoria Harbour and the city’s pristine mountain
ranges.
Encouraging feedback from the travel trade sector and guests
Iron Man Experience
has received encouraging feedback from the travel trade and guests since
soft opening in mid-December. Among the 270 travel trade partners who
attended the preview, 95% believed their clients would enjoy the ride,
91% felt their guests would visit Hong Kong Disneyland specifically for
the new attraction, while 88% expected their guests would visit the park
more frequently as a result. More than 200 guests who attended the
sneak peek were interviewed, and almost all (98%) said they had an
enjoyable experience, while 97% remarked the experience exceeded or met
their expectations. They said the immersive ride-through offered a great
sense of reality and thrills, while the Heroic Encounter with Iron Man
brought close interaction and an elevated sense of authenticity.
More Iron Man-themed experiences to be discovered in Tomorrowland
Iron Man Experience is complemented by a range of Iron Man-themed fun. The brand-new Expo Shop lets guests choose from a range of 70-plus Hong Kong Disneyland-exclusive Iron
Man merchandise items and more than 250 Marvel-themed memorabilia
items. Among them are collectibles and toys, glowing key chains,
souvenirs and accessories. Some of the exclusive apparel features Hong
Kong’s postcard-perfect scenery and Stark Expo themes, as well as
a special Iron Man Experience Pin available for a limited time only
starting January 11 — a must-have collectible!
In the Expo Shop, Iron Man fans get to try on Iron Man’s armor suit in the interactive experience Become Iron Man at The Stark Expo–.
Through interactive motion-sensing technology, guests can experience
the flying and shooting functions of the armor and feel what it is like
to be a Super Hero as they fight the forces of evil on streets
resembling downtown Hong Kong. Guests can also take home a memento
package featuring a digital photo collage of their Become Iron Man
adventure as well as a digital download of an approximately 35-second
video of their transformation.
The park and hotel restaurants have prepared more than 25 Iron
Man-themed food and beverage choices for guests to refuel after a trip
on Iron Man Experience. Among the delectable choices are an Iron
Man Waffle, Iron Man stein, Iron Man desserts at Chef Mickey and Iron
Man beverages served at the resort hotels.
At the Iron Man Tech Showcase presented by Stark Industries,
guests will find prototypes of various Iron Man armor suits. Here, Iron
Man appears in his special Expo-edition Iron Man suit to interact with
guests. To complement the launching of “Iron Man Experience”, park
admission tickets will feature Iron Man theme artwork starting from
January 11.
Iron Man-themed hotel room décor
From
now to June 30, guests staying in the park’s two themed hotels can add
on the “Iron Man” Room Decoration package for an additional HK$600.
Their accommodation experience will be made even more unforgettable with
an Iron Man-themed bed runner, slippers, door and mirror stickers,
macaroons, as well as one 6R photo print and digital download of the
photo. From now on, guests staying at the resort’s two hotels will
receive a Priority Admission Pass of Iron Man Experience to shorten the
wait for their turn on the Marvel-themed ride.
To
round off the ultimate Super Hero experience, guests who book their
room online from today through June 16, 2017 will be able to save up to
35% and enjoy free room upgrade with priority admission to Iron Man
Experience with an exclusive Pass*.
*Priority
Admission Pass will be given according to the number of guests in each
room with a maximum of four passes per room, subject to availability.
Stark Expo Portal Exclusively in Southeast Asia
To help guests plan
their visit and step into the technological wonderland of Stark
Industries, Hong Kong Disneyland has launched Stark Expo Portal
exclusively in Southeast Asia, an immersive interactive platform
offering a virtual tour of Stark Expo, latest Iron Man Experience
updates and special offers so guests can plan their itinerary, all
within a touch of a button. Guests can also try out the “Create Your
Heads-up Display” interactive game to become a Super Hero and share
their portrait on social media.
Book your ticket now and enjoy a special Iron Man-themed meal set!
Guests who book their
tickets from tomorrow to July 14, 2017 will also get to enjoy a special
“Play and Dine” ticket offer, where they will not only get a one-day
admission ticket but also enjoy a special complimentary Iron Man meal
set (the complementary meal option is not limited to Iron Man Meal set)
at the signature and Deluxe Restaurants in the park, starting from
HK$589 per person.
Parents may book a
magical getaway from January 20 to March 31, 2017 via designated travel
agents and bring their little one to HKDL and create fond memories
meeting Iron Man himself with 1-Day or 2-Day admission tickets at
special rate, from March 1 to June 30, 2017. 2-Day
tickets under special rate are also available, enabling guests to enjoy
twice as much fun on January 11 until July 14, 2017.
About Hong Kong Disneyland Resort
Hong Kong Disneyland
Resort offers unforgettable, culturally distinctive Disney experiences
for guests of all ages and nationalities. In the magical kingdom theme
park — filled with your favorite Disney stories and characters — explore
seven diverse lands that are home to award-winning, first-of-a-kind
attractions and entertainment. Complete your adventure with stays at the
resort’s luxurious Disney hotels. The magic doesn’t end at our
doorstep; as a dedicated member of the local community that cares deeply
about societal well-being, Hong Kong Disneyland spreads its magic
through community services programs that help families in need, boost
creativity among children and youth, encourage the protection of the
environment and inspire healthier living.
About Marvel Entertainment
Marvel Entertainment,
LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the
world's most prominent character-based entertainment companies, built
on a proven library of more than 8,000 characters featured in a variety
of media over seventy-five years. Marvel utilizes its character
franchises in entertainment, licensing and publishing. For more
information, please visit marvel.com. ©2017 MARVEL
Download the Hong Kong Disneyland mobile app for free:
Android users: https://goo.gl/ZbHHbP
For information on attractions and vacations at Hong Kong Disneyland Resort, visit hongkongdisneyland.com or call (852) 3550-3388.
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