Monday, December 7, 2015

New SRPs for MICHELIN Passenger Car Tires Released

MICHELIN tires for passenger cars, SUV and light trucks have become more affordable with new suggested retail prices that came into effect starting October 1, 2015.

Vehicle owners are invited to visit the Retailer Locator on the Michelin Philippines local website ( find the nearest retailer. New retail prices may vary per retailer of Michelin tires.

“Michelin cares about safety,first and foremost, Thanks to this initiative, we, through our partner-distributors in the country, are happy to make our tires more affordable for our Filipino consumers so they can experience firsthand what makes our tires different from the competition.  Michelin tires deliver multiple benefits such as fuel saving and good handling, plus comfort and noise reduction, without ever sacrificing safety.   Michelin is able to deliver all these through its extensive innovation coupled with research and development which are translated into Michelin Total Performance, which is our DNA,” said Michael Nunag, Chief Representative of Michelin Philippines.

For more information about this news, product offerings and locations of MICHELIN retailers, visit

MICHELIN Total Performance

At MICHELIN, we continuously push safety, longevity, robustness and even more performance, all at the same time in the same tire, and with no trade-offs. That is what we call MICHELIN Total Performance. Through our tire design approach and leading technologies, we work to constantly improve all tire performance factors together, rather than being easily satisfied with just doing well on one or two factors at a time.

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