Exclusive Jurassic
World reveal clip to be shown on Samsung’s revolutionary SUHD TVs
Samsung
Electronics Co. announces its global marketing partnership with Jurassic
World, the long-awaited next installment of Steve Spielberg’s groundbreaking
Jurassic Park series. Samsung will present exclusive content from
the upcoming epic action-adventure on its revolutionary SUHD TVs at retail
stores in U.S until the movie releases on June 12. As part of the
cross-platform partnership, Samsung also had a presence at the Jurassic
World premiere and post-party.
"Partnering with
Universal Pictures provides us with a unique opportunity to show our innovative
technology and create an integrated marketing campaign tied to one of the
biggest movies of the year,” said Won Pyo Hong, President and Chief Marketing
Officer, Samsung Electronics. "The exclusive Jurassic World clip on
Samsung’s SUHD TVs will show unmatched, lifelike picture quality with
breathtaking color and detail, drawing viewers in so that they feel like a part
of the action.”
Samsung also
celebrated the premiere of Jurassic World by creating a video wall featuring
content from the film on their new SUHD TVs, which immersed guests in JURASSIC
WORLD through spectacular color and detail on the red carpet.
“Samsung is a part of
our story,” said Jurassic World producer Frank Marshall. “Our vision for
the movie was that the theme park was very real, so we went to great lengths to
make audiences feel like they were part of the experience — that really adds to
the storytelling.”
The Samsung Innovation
Center, the Visitors’ Center in JURASSIC WORLD, showcases high-tech interactive
exhibits that provide immersive experiences for parkgoers. The center is filled
with Samsung’s innovative displays, including the UHD TVs, where parkgoers can
experience virtual dinosaurs and learn more about the park.
Samsung SUHD TVs are
taking picture quality to an entirely new level, thanks to a new display
technology powered by energy-efficient nano-crystal semiconductors that provide
unrivalled color purity and contrast, and are two and a half times brighter
than conventional TVs.
About Jurassic
World
The story of Steven
Spielberg’s original comes full circle as the park that was only a promise
comes to life. Welcome to Jurassic World, a fully operational luxury
resort off the coast of Costa Rica where 20,000 guests explore the wonder of
Earth’s most magnificent living prehistoric marvels—of every shape and size—and
interact up close with them every day.
When the massive and
mysterious Indominus rex stages an escape and disappears into the jungle, order
turns to mayhem and guests turn into prey. Dinosaurs escape into the open,
skies and water to engage in an all-out war for survival, and no corner within
the world’s greatest theme park is safe anymore.
Chris Pratt, Bryce
Dallas Howard, Vincent D’Onofrio, Ty Simpkins, Nick Robinson, Omar Sy, BD Wong
and Irrfan Khan star in the 3D epic action-adventure that is directed by Colin
Trevorrow and based on characters created by Michael Crichton. The screenplay
is by Rick Jaffa & Amanda Silver and Derek Connolly & Trevorrow, and the
story is by Rick Jaffa & Amanda Silver. Frank Marshall and Patrick
Crowley join the team as producers. www.jurassicworld.com
About
Samsung Electronics Co., Ltd.
Samsung
Electronics Co., Ltd. inspires the world and shapes the future with
transformative ideas and technologies, redefining the worlds of TVs,
smartphones, wearable devices, tablets, cameras, digital appliances, printers,
medical equipment, network systems, and semiconductor and LED solutions. We are
also leading in the Internet of Things space through, among others, our Smart
Home and Digital Health initiatives. We employ 307,000 people across 84
countries with annual sales of US $196 billion. To discover more, please visit
our official website at www.samsung.com and our official blog at
global.samsungtomorrow.com.
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