Tuesday, May 12, 2015

Welcome to the understated world of Axe Black

Welcome to the Understated World 
of Axe Black 

The cool, dark and unassuming feel of Shooting Gallery Studios set the perfect tone as AXE, the No. 1 Fragrance brand in the world, launched the new AXE Black fragrance along with their newest endorser, Bamboo.

AXE Black exudes sophistication, while retaining the energetic and youthful spirit of the brand, AXE black is lighter and more refined fragrance that is especially crafted for guys who live by the creed that less effort means more style.

Bamboo is the new Axe Black Man

 AXE Black, with its light and refined notes, caters to the understated guy, one who is confident in himself and does not need to demand attention.  The scent of AXE Black is balanced and clean from top to bottom, and its energetic elegance and aquatic fresh, yet woody body evokes masculinity with a modern twist.  Perfect for AXE Black's newest endorser Bamboo.

AXE Black Pop Up Bars

Aside from introducing the music icon as their newest ambassador, AXE also invites everyone to the world of understatement through a series of AXE Black Pop Up Bars.  These AXE Black Pop Up Bars will be operational for one day only on surprise dates between June to August, and will be hosted by three men who represent the AXE Black mantra of "Less Effort, More Style": Victor Basa, Fabio Ide, and Frank Magalona.

AXE Black ambassador Bamboo, and resident hottie Solenn Heussaff, along with AXE brand team, will determine the winner of the AXE Black Pop-Up bar series through the concept, crowd impression and votes.

In order to get more information, log on to AXEphilippines.com and follow them @axephilippines on Facebook, Twitter and Instagram.

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