adidas stars invite fans to “bring on the hate”
adidas has lit a spark under the world of football by launching their #ThereWillBeHaters campaign; focused around a provocative new video featuring global football stars such as Luis Suarez, Gareth Bale, James Rodriguez and Karim Benzema.
If you have “haters”, then it’s the ultimate compliment. The best players know that a great performance delivers “hate” from fans and opponents, particularly on social media, which then continues to fuel the confidence to deliver even greater performances. They thrive off it – and they make no apology in doing so.
The film, featuring title track “Battle Royale (Haters Instrumental VIP)” by Apashe, has been released to coincide with the launch of adidas’ new football footwear range for 2015. The adidas adizero f50, Predator, Nitrocharge and 11Pro all sit at the cutting edge of technology, ensuring you will deliver a “haters” performance when you step out onto the field.
The film, which kicks off with the provocative voiceover of “They hate the way you walk. They hate the way you talk…”, features the larger than life personas of ‘Hero’ Gareth Bale, ‘Golden Boy’ James Rodriguez, ‘Target Man’ Luis Suarez, and ‘Hip Hop VIP’ Karim Benzema. The video takes a whirlwind tour of the perceived lives of these players, focussing on their flash lifestyles, over exuberant goal celebrations, possessions and good looks.
The world’s most hated players will wear the all-new adidas adizero f50, adidas Predator, adidas Nitrocharge and adidas 11Pro on field from January 23rd, with the boots available to purchase from February at leading adidas and sports stores in the Philippines. For further information please visit adidas.com/football or go to facebook.com/adidasph or follow @adidasph #ThereWillBeHaters on twitter and Instagram to join the conversation.
About adidas Football
adidas is the global leader in football. It is the official sponsor / official supplier partner of the most important football tournaments in the world, such as the FIFA World Cup™, the FIFA Confederations Cup, the UEFA Champions League, the UEFA Europa League and the UEFA European Championships. adidas also sponsors some of the world’s top clubs including Real Madrid, FC Bayern Munich, AC Milan, Flamengo and Chelsea. Some of the world’s best players also on the adidas roster are Leo Messi, Gareth Bale, Thomas Müller, Arjen Robben, James Rodriguez, Karim Benzema and Bastian Schweinsteiger.
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