The KD7 Easy Money links the creative weather narrative of the KD7 line, Ben Franklin and Durant’s “Easy Money” nickname.
The KD7 fuses performance innovation with inspirations from Kevin Durant’s journey on and off the court. Durant’s personal stories come to life through color-blocking, graphics and textures to tell stories that are personally inspired.
Legend states that inventor and statesman Ben Franklin used a metal key and a kite to prove that lightning is a stream of electrified air. Franklin’s celebrated kite experiment in 1752 revolutionized the world's understanding of lightning and electricity.
“With the KD7 we want to build strong storytelling,” said Durant, basketball’s reigning MVP. “Leo Chang and the team are always technically focused, but we also wanted to have some fun with the hidden stories that make me who I am.”
The KD7 Easy Money launches in limited quantities globally on Sept. 10 at select retail locations and Nike.com.
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