adidas Originals by Jeremy Scott SS14
The
Spring Summer 2014 collection celebrates the decade long collaboration
between legendary designer Jeremy Scott and adidas. While the collection
cements the creative relationship between the two, Scott refuses to
rest on his laurels. Instead, the New York-based designer pushes ahead
with his luxury sportswear vision and, as per usual, the focus lies on
bold colours, qualitative fabrics and intricate prints. Scott's
signature design is visible throughout the collection, and one of the
key themes for SS14 is the pearl embroidery tradition from London. The
'Pearlies', a nick name for East End street traders wearing suits
decorated with pearl buttons, emerged in the late 18th century and
peaked in the 1970s. For SS14, Scott put hand-stitched pearl buttons on
heavy weight jackets and matching tracksuit bottoms with bondage
details.
Scott
is also sticking to the UK with his SS14 prints - and incorporating
himself into the mix. All-over adidas logo prints are crowned with a
digital photo print of Scott with a Union Jack face paint. Moving back
to the US, Scott also honours his classic American sportswear heritage
by offering a cropped and colourful football jersey with all-over
haberdashery details and plastic numbers with two-tone gel inside, and a
baseball shirt with all-over lace versions in monochrome tones and a
grosgrain trim and satin-stitched adidas logo.
Other
main pattern themes include the winged dollar sign, florals and leopard
prints. All of them classic Jeremy Scott patterns, they have been
updated to fit the Spring Summer 2014 aesthetic. Colour-wise Scott
re-focuses on the neon palette, either with a bomber jacket in yellow or
perforated mesh tops and shorts in orange and green shades. For the
bottom half, Scott revitalises the shorts silhouette; denim hot pants
with orange velcro belt and the jogger sweat pant with full length
sleeves attached to the sides dominate the category.
The
SS14 footwear delves into luxury streetwear with the JS Instinct style
appearing with a rainbow effect on a premium Italian leather, and the
classic Rod Laver shoe model showing up in gold hues and lace jewellery.
Newcomers include the TALL BOY shoe model, which - as the name
indicates - is big in both size and ambition. Scott's UK inspiration
also colours the footwear through a bold Union Jack print on the adidas
Letter Instinct trainer, which also comes in a leopard print. While the JS Profi Wedge shoe model continues the lace theme, the JS Wings Easy Five style comes in premium smooth gold leather for women, and the iconic Bones trainer is back with multi-coloured leather and gold Trefoil logo in the font, perfectly summing up not only the key themes for SS14 but also the core design DNA of the Jeremy Scott x adidas brand.
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