ADIDAS AND DERRICK ROSE LAUNCH NEW D ROSE 4 SIGNATURE BASKETBALL SHOE
AND APPAREL COLLECTION
Chicago
Bulls point guard’s signature shoe features new design elements representing his
distinct on-court play and off-court demeanor
adidas today unveiled
the D Rose 4 signature basketball shoe and apparel collection – the latest in a
line of premium and personal signature products designed for Chicago Bulls
point guard, Derrick Rose. The D Rose 4 features an exclusive, tailored design inspired
by Derrick’s distinct on and off-court personalities and will launch worldwide
on October 10, just before Derrick hits the NBA court.
“When I’m out on the court I’m doing everything in my power to win,
and off the court I’m a pretty laid back guy who likes to spend time with my
family,” said Rose. “It’s cool adidas used this in the design of the shoe, and
it performs great on the court and looks really nice off it.”
Divided by a bold line at the ankle, the front and back of the shoe
represent the two distinct on and off-court personalities of Derrick. With
tough and strong materials and innovative technology, the back heel was
designed to highlight Derrick’s game and enhance his explosive and attacking
style of play. The front of the shoe, made with premium materials and a sleek,
clean design, represents Derrick’s relaxed and understated off-court
style.
“On the court Derrick is a competitive and explosive player, but off
the court he transforms into a humble person who is deeply dedicated to his
family, team and the city of Chicago,” said Lawrence Norman, vice president,
adidas Global Basketball. “This is what makes him truly special in this sport
and this shoe, unlike any other, showcases these two sides of Derrick.”
In addition to reflecting the two distinct sides of Derrick, the D
Rose 4 features updated performance and style characteristics that help to
elevate his game and represent his unique style of play.
The shoe uses adidas’ Crazyquick outsole traction system – the
company’s latest performance innovation – that gives Derrick maximum control
and flexibility for quick moves on the court. adidas’ new SPRINTWEB technology,
dynamic GEOFIT ankle support and improved molded SPRINTFRAME enhance the
support, comfort and control of the shoe. And, in what has become a trademark on
Derrick’s shoes, the three reflective stripes on the back heel remind Derrick’s
opponents of his quickness when he drives past and over them on the court.
The D Rose 4 also includes detailed style elements to deliver a clean
off-court look. Premium elements include the gloss upper pattern featuring a
modern material finish and smooth synthetic leather, a reflective D Rose logo
on the ankle collar and an eye-catching hologram material overlaid by
perforated synthetic leather to highlight the shoe’s prominent D Rose logo on
the tongue.
In addition to the new shoe, the latest from the signature collection
uses adidas’ most premium products and includes fleece sweatshirts and pants,
tees, shorts, hats and socks to hook up with each colorway of the shoe.
Both the D Rose 4 and apparel collection feature the distinctive D
Rose logo with three petals that revolve around the letter "D" and
number "1" in the center. Derrick and adidas collaborated in 2012 to design
and unveil a logo that represents his unique style of play and his family who
helped guide him from Englewood to the NBA.
The D Rose 4 launches at retailers in the Philippines on October 10
for PHP 7995
in three different colorways. Four other editions will launch through the end
of the year.
The D Rose signature collection is also available October 10.
Like this post? Subscribe to Manila Life by Email
Like Manila Life on Facebook to be updated.
Like this post? Subscribe to Manila Life by Email
Like Manila Life on Facebook to be updated.
