A recent study by the World Remit found that Filipinos spend 100% of their salary on gifts for family and friends during the holiday season — creating sales opportunities for retailers recovering from the pandemic or starting new ventures. As consumers increasingly become more comfortable going to shopping malls, shop owners need to use strategic in-store and online promotions to effectively cut through the noise and catch customer attention.
RELEX Solutions, a global leader in supply chain and retail planning, breaks down retailers’ most common promotions questions and shares a few tips to generate sales during the holiday season.